Netflix CEO: We Fear HBO Go

December 8, 2011 -

Netflix CEO Reed Hastings says that he sees an "arms race" in the streaming entertainment sector that his company currently dominates, and the biggest competition they face is Time Warner's HBO Go.

"The competitor we fear most is HBO Go,” Hastings said this week at the UBS media conference in New York. "HBO is becoming more Netflix-like and we’re becoming more HBO-like. The two of us will compete for a very long time."

While Hastings may fear HBO GO, he doesn't seem to be too scared of services from Verizon and amazon.com, who he says will have to spend $1 - 2 billion a year on content licensing deals to be any kind of threat. He also adds that services like these will first need to get on various devices like Internet-ready TV's Xbox 360, PS3, Roku, Wii, 3DS, and more.

Half of home-video viewing will come through the Internet as soon as 2016, according to Hastings.

“The industry is very motivated around this concept of smart TVs,” Hastings said.

But Netflix has bigger problems than HBO GO in the short-term; after announcing pricing changes and talking about making drastic changes to its disc-based service earlier this year, customers decided to bail. The company lost 800,000 subscribers in the US during the third quarter. Hastings would not comment on fourth-quarter subscriber numbers, but predicted gains in 2012.

"We are very optimistic that we can put up very substantial growth next year," Hastings said.

On a side note, perhaps Netflix shouldn't worry too much about HBO GO in the short term - many of Time Warner Cable's own customers don't have access to it yet... but they do have access to Netflix.

Source: Bloomberg


Comments

Re: Netflix CEO: We Fear HBO Go

Reed Hastings is what Netflix needs to fear. His new policies have destroyed Netflix consumer base trying to get an extra buck and please investors which has caused their stock plummet.

Re: Netflix CEO: We Fear HBO Go

Agreed with the rest of you. There are maybe two shows I want to watch on HBO Go. There are literally thousands of things I want to watch on Netflix.

 

there is no comparison.

Re: Netflix CEO: We Fear HBO Go

Sounds more like a bluff to me. Or cowardice. Like a heavyweight calling out a lightweight. HuluPlus is Netflix's real problem right now, as far as streaming goes.

Re: Netflix CEO: We Fear HBO Go

I dunno, last time I looked at Hulu Plus, it took me 40 minutes of browsing to find a single movie I had even heard of before.  Their TV selection was better, but the movies seemed to be just whatever they could get without having to pay much licensing (old/indie/flops/whatever).

Re: Netflix CEO: We Fear HBO Go

Still, I doubt HBO's going to pose a threat. I think Netflix is just trying to look tough.

 
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Andrew EisenI'm just waiting to buy a new Gamecube controller for my Gamecube.11/22/2014 - 7:15pm
Wonderkarphttp://kotaku.com/smash-bros-gamecube-adapters-sold-out-online-prices-g-1662162871 Smash Bros Gamecube adapter sold out, online prices go nuts11/22/2014 - 6:50pm
Andrew EisenI bet there's a lovely comedy of errors surrounding that list's journey to the IGDA's page!11/22/2014 - 6:49pm
Andrew EisenAnd the fact that it was curated by some random person on Twitter should have been another.11/22/2014 - 6:48pm
Andrew EisenYep, it's pretty clear that whoever at the IGDA grabbed that list, didn't look at it first. I think the fact that there's over 10,000 names on it should have been a bit of a red flag.11/22/2014 - 6:44pm
Wonderkarppenguin books is on the list. wow.11/22/2014 - 6:43pm
Wonderkarpthats better, though I'd prefer something a little more than a simple tweet, I'll take it.11/22/2014 - 6:37pm
Andrew EisenKate Edwards' Twitter: "like people, tools are imperfect; we've removed it for now."11/22/2014 - 6:35pm
Andrew EisenHard to say with any certainty but it appears it at least understands the tool didn't do what it thought it did.11/22/2014 - 6:34pm
WonderkarpI've yet to find the IGDA responding too the situation other than deleting a link.11/22/2014 - 6:34pm
Matthew WilsonI hope the IGDA understands why its a mistake, that's all I want.11/22/2014 - 6:33pm
Andrew EisenHeh, lawyering up would be grossly overracting! And really silly. Well, if what the IGDA did say was not enough for you, try contacting them and letting them know how you feel.11/22/2014 - 6:31pm
Wonderkarpall I want is an apology from the IGDA. nothing fancy, not even addressed to me. Just something that says, "We messed up. We're Sorry" thats it. Not exactly those words except Sorry. If I was overreacting, I'd be lawyering up.11/22/2014 - 6:29pm
Andrew EisenI get it, I just think you're taking it the wrong way and overreacting.11/22/2014 - 6:27pm
Wonderkarpatleast Matthew understands why I am miffed at that list11/22/2014 - 6:26pm
Andrew EisenMatthew - That I agree with. Linking to that list was silly. Hopefully IGDA will more carefully vet the resources it links to make sure they do what they're supposed to.11/22/2014 - 6:25pm
Andrew EisenNope. No insults.11/22/2014 - 6:21pm
WonderkarpAnd here come the insults. Wanna throw some more?11/22/2014 - 6:18pm
Andrew EisenYou're an English major? Wow.11/22/2014 - 6:16pm
Matthew Wilsonno I am glad they did, but I want this talked about so it does not happen again.11/22/2014 - 6:15pm
 

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