Activision's Call of Duty: Modern Warfare 3 has hit the $ 1 billion sales mark – and it did so just 16 days after its November 8 release. As this IndustryGamers report points out, it hit that milestone faster the top grossing movie in history – James Cameron’s Avatar. Activision also said that it has 30 million players in its worldwide Call of Duty player community.
"Engagement of our Call of Duty audience continues to rise around the world," said Bobby Kotick, CEO of Activision Blizzard. "Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences."
"Call of Duty has become that rare entertainment franchise that transcends its own genre. Core gamers love it, as our stellar reviews show. But every year, new people are drawn into Call of Duty," said Eric Hirshberg, CEO of Activision Publishing. "And while the franchise continues to set records, our fans still seem to want more, demonstrated by our record setting start on Call of Duty Elite. We are committed to helping everyone connect, compete and improve their game, Call of Duty style."
No doubt Modern Warfare 3 will be the biggest release in 2011 – across all entertainment sectors. We just have to see what the final sales tally is in January of next year…