Report: IGA Worldwide Lays Off a Third of its Staff

December 12, 2011 -

The once promising in-game advertising agency IGA Worldwide continues to struggle, and has laid off nearly a third of its employees, according to a VentureBeat report.

The New York-based firm cut around seven of its 22 employees, according to two anonymous sources close to the situation. Justin Townsend, co-founder of IGA Worldwide, told VentureBeat in an email that the "one-third layoffs" figure was incorrect, but declined to comment further. In a subsequent update to the story Townsend told VentureBeat that "less than a quarter" of the employees were laid off and more details would be announced at a later date. He added that the layoffs were due to a "strategic realignment of the business" and a change in focus on "other priorities."

The company has cut its staff dramatically since 2008; back then it had 70 employees targeting various platforms including PC, Mac, Flash games, and the PlayStation 3.

Townsend founded IGA Worldwide in 2004. What IGA has figured out in the seven years that it has been in business is that most platform holders like Microsoft want to handle their own advertising efforts; Microsoft bought in-game ad company Massive to facilitate its needs, but later gutted the company, inevitably closing it in October 2010.

Source: VentureBeat


 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
IanCWikileaks will jump on any agenda for publicity.09/16/2014 - 10:22am
NeenekoWow. This is the first I have heard of the guy. What a jerk.09/16/2014 - 10:14am
quiknkoldmaskedpixelante : Milo Yiannopolous isnt really old.09/16/2014 - 9:57am
MaskedPixelanteBreitbart in a nutshell: Racist old white men saying stupid things.09/16/2014 - 9:54am
james_fudgequiknkold, that's bile. Read the comments and you'll get a taste of that site's audience.09/16/2014 - 9:17am
ZippyDSMleeSo gamer gate will be know as the time all the 13 year old sexist racists assholes came out of the wood work and attacked anything with more brains than themsevles. 0_o09/16/2014 - 9:09am
E. Zachary KnightAwwwww. I feel so special. I have someone on Twitter shaming me for being anti-gamergate.09/16/2014 - 9:06am
quiknkoldhttp://www.breitbart.com/big-hollywood/2014/09/15/the-gamergate-movement-is-making-terrific-progress-don-t-stop-now09/16/2014 - 8:54am
james_fudgeme either.09/16/2014 - 8:54am
E. Zachary KnightI understand what Wikileaks twitter was getting at, but I have no clue what that article was getting at.09/16/2014 - 8:45am
Michael Chandra"You know how game journalists are a corrupt bunch that do shady dealings? Well so are the politicians at the NATO!" #clickbait09/16/2014 - 8:22am
james_fudgeit's simply a case of an org trying to latch onto a hashtag without knowing what it is about.09/16/2014 - 8:07am
E. Zachary KnightOk. I admit it. I have absolutely no clue what that article was trying to say. Can you explain it to me?09/16/2014 - 8:04am
Michael ChandraWhy am I not surprised seeing that coming from a man who allegedly didn't respect women's wishes regarding condom use?09/16/2014 - 8:01am
Michael Chandrahttp://www.newstatesman.com/media-mole/2014/09/wikileaks-wades-gamergate-says-nato-corrupt-video-games-journalism09/16/2014 - 8:00am
E. Zachary KnightGot a link?09/16/2014 - 7:58am
quiknkoldas in, they gave a big shout out to Gamergate09/16/2014 - 7:43am
quiknkoldWikileaks just joined Gamergate09/16/2014 - 7:42am
james_fudgePortlandia is good and strange.09/16/2014 - 7:04am
E. Zachary KnightGot that same recommendation on Twitter. So I guess that is a good sign.09/15/2014 - 8:39pm
 

Be Heard - Contact Your Politician