Game Rental Firm Offers to Share Used Game Profits

December 13, 2011

Internet game rental company OnePlayS has publicly stated that it wants to share its used game profits with publishers. The company is the brainchild of LoveFilm co-founder Lasse Jensen, which was launched in Denmark in 2008. This year the company has expanded across Europe and it wants to work closely with publishers in partnerships where everyone makes money... except maybe the developers.

"Our Revenue Share agreement gives each party – retailer and publisher – a benefit," explains founder Lasse Jensen. "OnePlayS pays the production cost of the disc, and then charges a fee for each rental. This means we buy more copies to fulfill demand faster and we’ll have used copies that won’t be rented. They will then be sold, generating additional income for both parties."

"We are focusing on ‘Rent it, Like it, Buy it’, which gives the user the option to keep the game they rented," Jensen continued. "We always share all revenue generated. The publisher will also generate revenue on the used sale, where they currently make zero. Our Revenue Share agreements are a partnership, where both parties share the success in a game."

Source: MCV

Comments

Re: Game Rental Firm Offers to Share Used Game Profits

Submitted by Final11 on Tue, 12/13/2011 - 22:18.

If you share your profits, doesn't it just become a cost of doing business?

Re: Game Rental Firm Offers to Share Used Game Profits

Submitted by olstar18 on Sun, 12/18/2011 - 12:38.

If you pay protection money to a street gang doesn't it just become the cost of doing business.

 
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E. Zachary Knight: New Humble Bundle Weekly Sale. Alan Wake: https://www.humblebundle.com/weekly No Linux or Mac support. :(05/22/2013 - 1:46pm
E. Zachary Knight: Microsoft talks about the lack of backward compatability. You're backwards. http://www.gamasutra.com/view/news/192801/If_youre_backwards_compatible_youre_really_backwards.php05/22/2013 - 1:39pm
E. Zachary Knight: That is absolutely nuts there. As bad an experience XBox Indie Games was, the problems weren't with the self published side of things. Forcing a publisher onto independent studios is not going to help.05/22/2013 - 10:43am
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PHX Corp: http://kotaku.com/so-the-xbox-one-reveal-screwed-up-a-lot-of-peoples-kin-509179256 So The Xbox One Reveal Screwed With Some People's Kinects05/21/2013 - 10:36pm
Zen: On a funny side note...both of my boys have already voted NOT to get the Xbox One as soon as they found out Minecraft won't transfer lol. Some people have priorities damnit! ;)05/21/2013 - 9:27pm
Andrew Eisen: Here's the full quote on EA making Wii U games according to Neogaf: http://www.neogaf.com/forum/showthread.php?t=56112105/21/2013 - 8:19pm
Andrew Eisen: Xbox One may not be always on but that doesn't mean you can use it without an internet connection. http://kotaku.com/xbox-one-does-require-internet-connection-cant-play-o-50916410905/21/2013 - 7:39pm
Andrew Eisen: Polygon says EA's CFO says it is developing games for Wii U but doesn't provide that quote. http://www.polygon.com/2013/5/21/4351844/ea-developing-wii-u-games05/21/2013 - 7:11pm
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