Game Rental Firm Offers to Share Used Game Profits

December 13, 2011 -

Internet game rental company OnePlayS has publicly stated that it wants to share its used game profits with publishers. The company is the brainchild of LoveFilm co-founder Lasse Jensen, which was launched in Denmark in 2008. This year the company has expanded across Europe and it wants to work closely with publishers in partnerships where everyone makes money... except maybe the developers.

"Our Revenue Share agreement gives each party – retailer and publisher – a benefit," explains founder Lasse Jensen. "OnePlayS pays the production cost of the disc, and then charges a fee for each rental. This means we buy more copies to fulfill demand faster and we’ll have used copies that won’t be rented. They will then be sold, generating additional income for both parties."

"We are focusing on ‘Rent it, Like it, Buy it’, which gives the user the option to keep the game they rented," Jensen continued. "We always share all revenue generated. The publisher will also generate revenue on the used sale, where they currently make zero. Our Revenue Share agreements are a partnership, where both parties share the success in a game."

Source: MCV


Comments

Re: Game Rental Firm Offers to Share Used Game Profits

If you share your profits, doesn't it just become a cost of doing business?

Re: Game Rental Firm Offers to Share Used Game Profits

If you pay protection money to a street gang doesn't it just become the cost of doing business.

 
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E. Zachary KnightGot that same recommendation on Twitter. So I guess that is a good sign.09/15/2014 - 8:39pm
prh99Portlandia, though I don't watch a lot of sitcoms. Heard it was good though.09/15/2014 - 8:02pm
E. Zachary KnightSitcom recommendations for someone who like Parks and Rec but hates The Office: Go.09/15/2014 - 6:08pm
NeenekoEven if they do change their policy, they can only do it moving forward and I could see the mod/pack community simply branching.09/15/2014 - 12:50pm
Michael ChandraAs for take the money and run, the guy must have a networth of 8~9 digits already.09/15/2014 - 10:33am
Michael ChandraMe, I'm more betting on some form of mod API where servers must run donations/payments through them and they take a cut.09/15/2014 - 10:32am
Michael ChandraEspecially since they want it for promoting their phones. Killing user interest is the dumbest move to make.09/15/2014 - 10:32am
Michael ChandraGiven how the EULA actively allows for LPs, I'm not sure Microsoft is ready for the backlash of disallowing that.09/15/2014 - 10:31am
Matthew Wilsonthey wont do that, the backlash would be too big.09/15/2014 - 10:25am
ConsterSleaker: how is that a flipside? Sounds to me like that's basically what Notch himself said, except rudely.09/15/2014 - 10:18am
MaskedPixelanteOn the plus side, no more lazy Minecraft LPs, since iirc Microsoft has a strict "no monetization period" policy when it comes to their stuff.09/15/2014 - 10:13am
james_fudgeBut it continues to sell on every platform it is on, so there's that09/15/2014 - 10:09am
james_fudgeOh, well that's another matter :)09/15/2014 - 10:08am
E. Zachary KnightNothing against Notch here. I think it is great that he made something so cool. I just can't understand how it is worth $2.5 bil09/15/2014 - 9:59am
InfophileWhat a world we live in: Becoming a billionaire was the easy way out for Notch.09/15/2014 - 9:42am
james_fudgelots of hate for Notch here. I don't get it. Sorry he made a game everyone loved. What a monster he is!09/15/2014 - 9:37am
SleakerOn the flipside, Notch has been a horrible CEO for Mojang, and the company has grown on sheer inertia, DESPITE being mishandled over and over.09/15/2014 - 9:33am
SleakerI can understand Notch's statements he made to Kotaku about growing bigger than he intended, and getting hate for EULA changes he didn't enact.09/15/2014 - 9:32am
MaskedPixelantehttp://pastebin.com/n1qTeikM Notch's statement about the MS acquisition. He wanted out for a long time and this was the easiest way.09/15/2014 - 9:08am
ConsterEh, I can't blame him.09/15/2014 - 9:01am
 

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