Game Rental Firm Offers to Share Used Game Profits

December 13, 2011 -

Internet game rental company OnePlayS has publicly stated that it wants to share its used game profits with publishers. The company is the brainchild of LoveFilm co-founder Lasse Jensen, which was launched in Denmark in 2008. This year the company has expanded across Europe and it wants to work closely with publishers in partnerships where everyone makes money... except maybe the developers.

"Our Revenue Share agreement gives each party – retailer and publisher – a benefit," explains founder Lasse Jensen. "OnePlayS pays the production cost of the disc, and then charges a fee for each rental. This means we buy more copies to fulfill demand faster and we’ll have used copies that won’t be rented. They will then be sold, generating additional income for both parties."

"We are focusing on ‘Rent it, Like it, Buy it’, which gives the user the option to keep the game they rented," Jensen continued. "We always share all revenue generated. The publisher will also generate revenue on the used sale, where they currently make zero. Our Revenue Share agreements are a partnership, where both parties share the success in a game."

Source: MCV


Comments

Re: Game Rental Firm Offers to Share Used Game Profits

If you share your profits, doesn't it just become a cost of doing business?

Re: Game Rental Firm Offers to Share Used Game Profits

If you pay protection money to a street gang doesn't it just become the cost of doing business.

 
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Should ‘sexism’ factor into a video game’s rating?:

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MaskedPixelantehttp://www.joystiq.com/2014/11/21/sunset-overdrive-free-this-saturday/ Sunset Overdrive free on the XBO tomorrow only.11/21/2014 - 11:43am
Wonderkarpthere also arent "Various Factions" in GamerGate. No Harrassment has been linked directly too GamerGate. I'm deep in the trenchs and there arent any factions.11/21/2014 - 11:38am
NeenekoI would disagree that it has 'never been the case', for various factions perhaps not, but what made GG blow up was the intersection between submerged issues, and that is one of them.11/21/2014 - 11:33am
Neeneko@Zippy - to a point, but consumers also tend to like what they are already comfortable with, so tropes in general tend to have a comforting feel. Just like mechanics and controls tend to be similiar.11/21/2014 - 11:31am
ZippyDSMleeAren't most sexiest tropes jsut cheap/poor creativity more so than pure markaibility?11/21/2014 - 11:19am
Wonderkarpbut some people have been successfull in drawing attention too themselves to steer the conversation from ethics in journalism to women in gaming when that has never been the case.11/21/2014 - 11:17am
WonderkarpZachary, not really. the Quinn story was just more gas to a ready to burn fire. If it wasnt her, it would have been some other scandal just waiting to happen. Just look at Doritosgate. It was the 11 Dead Gamer articles that threw the match in the fire.11/21/2014 - 11:16am
PHX Corphttp://www.polygon.com/2014/11/21/7258775/ubisoft-suggests-assassins-creed-unity-players-remove-all-game Ubisoft suggests Assassin's Creed Unity players remove all game contacts to prevent crashes -Facepalm-11/21/2014 - 10:56am
E. Zachary KnightWonderkarp, That may not be an issue with you and the faction of gamergate you associate with, but it was and still is a strong influence on gamergate and its founding.11/21/2014 - 10:12am
NeenekoSales are abstract and spread across the group, but coworker perception of 'common sense wisdom' in design, that is what gets advancement or hirings.11/21/2014 - 10:02am
NeenekoThe one complaint I would have about the piece is it over reliance on the idea that markets and sales drive industry trends. While those are macro level factors, a larger one is the aggregate effect career advancement.11/21/2014 - 10:02am
NeenekoThat gets into the article's point about there being many factions within GG.11/21/2014 - 9:48am
Wonderkarprest of the article seems good.11/21/2014 - 9:40am
Wonderkarpreading the article. I take offence to "girls and women embracing video games as a form of entertainment" as one of the issues. Its not. Certain people made it, but its never been an issue and many many people within GamerGate are Female11/21/2014 - 9:36am
NeenekoDid anyone else catch the GG flareup on "Crash Course: World History"? I am still trying to figure out if it was a raid or something.11/21/2014 - 9:36am
E. Zachary KnightReason returns to the Gamergate discussion. http://reason.com/archives/2014/11/20/gamergate-consumerism-as-culture-war11/21/2014 - 9:29am
NeenekoI would so play a kid/chibi version of AC.11/21/2014 - 9:29am
ZippyDSMleehttps://www.youtube.com/watch?v=ASmpwURXRaM#t=88 neat but it looks mindlessly online.... blah11/21/2014 - 9:24am
WonderkarpImagine AC as a Kids Show? "Dance your Cares Away, Worry for another dayyy, let the music play*bumbum* down in Assassins Creed!"11/21/2014 - 8:54am
Cheater87http://www.gamesindustry.biz/articles/2014-11-20-ubisoft-wants-to-expand-assassins-creed-audience-to-kids11/21/2014 - 8:32am
 

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