UKIE Delighted With Young Apprentice Finale

December 13, 2011 -

UK games industry trade group UKIE last night praised the "high-profile success" of the Young Apprentice finale last night on British television (BBC One). The final for the show charged the two finalists with creating an online game and viral ad campaign to go along with it. If you haven't seen the episode yet and plan to catch it later this week, you might want to stop reading right now because we're going to reveal who won.

Zara Brownless won with her game Piggy Panic, and gained access to a fund of £25,000 to jump start her future endeavors. UKIE was particularly delighted with the show because it highlighted the games industry. But the more important aspect of the episode for the trade group was in the satisfaction of knowing that it had a lot to do with it.

UKIE worked closely with production company talkbackTHAMES, advising producers on creating content, providing industry support and giving background information. More importantly, UKIE connected the show with Mind Candy CEO Michael Acton Smith, to help bring to life the finalist’s game ideas. Moshi Monsters creator Mind Candy appeared in the episodes to help turn the finalists’ ideas into prototype games.

UKIE also helped the host Lord Sugar make his final decision by providing industry experts including developers, publishers and games industry professionals.

MCV says that the idea for the episode was actually UKIE's idea in the first place.

"UKIE is pleased to have worked with the Young Apprentice to create this video games challenge," said Andy Payne, Chairman of UKIE. "The games sector is the world's fasted growing creative industry and tonight's challenge showcases the high level of computer coding, art and business skills needed to succeed.

With 1 in 3 people playing games, a task such as this was bound to resonate with candidates and audience alike. And it is great to be able to showcase the range of skills that go into developing and producing games. Of course UKIE is leading on the implementation of the Livingstone Hope Skills review, through the Next Gen Campaign. But further opportunities to open up our industry and the range of skills it requires to a younger audience is always welcome. UKIE’s involvement in this task demonstrates further the vital role it has to play in promoting our industry in every way."

"Mind Candy was delighted to be involved in the Young Apprentice and very impressed with the creativity of both teams," Michael Acton Smith, CEO of Mind Candy added. "Thanks to UKIE for making it all happen."

Source: MCV

Posted in

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
james_fudgeThanks Papa!04/27/2015 - 10:43am
PHX Corphttp://kotaku.com/its-official-silent-hills-is-cancelled-1700379816# It's Official: Silent Hills Is Cancelled04/27/2015 - 9:48am
Papa MidnightI also hope that legislation holds the individual(s) who initiated the action is criminally liable for any and all harm that may come to persons involved (whether it be the cops or the victim(s)), as well as any property damaged suffered by any party.04/27/2015 - 8:16am
Papa MidnightJames: Small typographical error in the article for the NY Congressman's legislation: earlier is misspelled as "earlkier" (context: "Chuck Schumer (D) earlkier this month.")04/27/2015 - 8:14am
Matthew WilsonUC berkeley won, and they 3 years of free tuition for winning.04/26/2015 - 11:26pm
Matthew Wilsonhttp://espn.go.com/watchespn/…/id/2497649/Heroes-of-the-Dorm heroes of the storm is being broadcast live on espn 2 never thought a moba would get a time slot like this on tv.04/26/2015 - 9:30pm
Matthew Wilsonhttp://reason.com/archives/2015/04/09/the-dmca-chill-factor this is why the dmca should be changed or gotten rid off.04/26/2015 - 6:41pm
PHX Corphttp://www.thejimquisition.com/2015/04/assassins-creed-chronicles-china-review/ anyone seen this04/26/2015 - 4:19pm
Matthew Wilsonhttp://www.destructoid.com/director-del-toro-says-silent-hi… Can not say I am surprised sadly. I feel bad for del Toro because every time he tries to do a video game project it falls apart.04/26/2015 - 1:42pm
InfophileAnyone play any of the following games: War Thunder, Infinite Crisis, or Strife? Got a card for a big chunk of money in them with my new computer which I won't need and looking to give it away if anyone wants it.04/26/2015 - 9:02am
Mattsworknamei I hope there is, I love that series.04/25/2015 - 5:59pm
Matthew Wilson@matt I am sure there will never be a armored core game04/25/2015 - 5:24pm
Mattsworknameof From softwares recent games, bloodborne is the best work they have done yet, though they really need to get to work on armored core 604/25/2015 - 5:10pm
Matthew WilsonLost Kingdoms came out in 2002 this day. I played that game. I did not relize it was made by From Software. Lost Kingdoms was a good unique hard game.04/25/2015 - 4:56pm
MattsworknameOff topic, but, who heres playing Bloodborne, and if so, is it mercillesly murdering you every chance it gets?04/25/2015 - 7:35am
Matthew WilsonI think its a good article, and devs can take some lessons from life is strange.04/24/2015 - 10:24pm
Andrew EisenI tinyURL'd it. The world is safe!04/24/2015 - 10:23pm
Matthew Wilson@AE my bad there is nothing I can do about that.04/24/2015 - 10:21pm
Andrew EisenLooks like the spoiler is right there in the URL.04/24/2015 - 10:20pm
Matthew Wilsonhttp://tinyurl.com/ok9pf6b a interesting opinion piece on the life is strange episode 2, and a dark event that happens in it. full warning major spoilers.04/24/2015 - 10:11pm
 

Be Heard - Contact Your Politician