UKIE Delighted With Young Apprentice Finale

December 13, 2011 -

UK games industry trade group UKIE last night praised the "high-profile success" of the Young Apprentice finale last night on British television (BBC One). The final for the show charged the two finalists with creating an online game and viral ad campaign to go along with it. If you haven't seen the episode yet and plan to catch it later this week, you might want to stop reading right now because we're going to reveal who won.

Zara Brownless won with her game Piggy Panic, and gained access to a fund of £25,000 to jump start her future endeavors. UKIE was particularly delighted with the show because it highlighted the games industry. But the more important aspect of the episode for the trade group was in the satisfaction of knowing that it had a lot to do with it.

UKIE worked closely with production company talkbackTHAMES, advising producers on creating content, providing industry support and giving background information. More importantly, UKIE connected the show with Mind Candy CEO Michael Acton Smith, to help bring to life the finalist’s game ideas. Moshi Monsters creator Mind Candy appeared in the episodes to help turn the finalists’ ideas into prototype games.

UKIE also helped the host Lord Sugar make his final decision by providing industry experts including developers, publishers and games industry professionals.

MCV says that the idea for the episode was actually UKIE's idea in the first place.

"UKIE is pleased to have worked with the Young Apprentice to create this video games challenge," said Andy Payne, Chairman of UKIE. "The games sector is the world's fasted growing creative industry and tonight's challenge showcases the high level of computer coding, art and business skills needed to succeed.

With 1 in 3 people playing games, a task such as this was bound to resonate with candidates and audience alike. And it is great to be able to showcase the range of skills that go into developing and producing games. Of course UKIE is leading on the implementation of the Livingstone Hope Skills review, through the Next Gen Campaign. But further opportunities to open up our industry and the range of skills it requires to a younger audience is always welcome. UKIE’s involvement in this task demonstrates further the vital role it has to play in promoting our industry in every way."

"Mind Candy was delighted to be involved in the Young Apprentice and very impressed with the creativity of both teams," Michael Acton Smith, CEO of Mind Candy added. "Thanks to UKIE for making it all happen."

Source: MCV

Posted in

 
Forgot your password?
Username :
Password :

Poll

Which group is more ethically challenged?:

Shout box

You're not permitted to post shouts.
Andrew EisenThat was quick! Pretty accurate cosplay of the new Ghostbuster uniform and proton pack: https://twitter.com/mirabellemusing/status/61673135125394227207/03/2015 - 6:23pm
Matthew Wilson@mast I dont know, but I do know it got a cult fallowing here.07/03/2015 - 6:22pm
MastermuneWasn't the Zero Escape series more popular here than in Japan?07/03/2015 - 6:19pm
Matthew Wilson@mast given the game was revealed in the US, I wouldnt be shocked if it was released at the same time.07/03/2015 - 6:15pm
MastermuneI don't trust the big AAA worldwide simultaneous releases though.07/03/2015 - 5:57pm
Mastermune@Infophile I have come to the conclusion that smaller games like zero escape, JRPG's and the like are actually worth preordering sinc they are limited quantities and since they usually release in japan first we know if there are any issues.07/03/2015 - 5:56pm
Infophile@Matthew! Awesome news. I'd preorder on that shout alone if I didn't have a policy against preordering anymore.07/03/2015 - 5:16pm
Matthew Wilsonzero escape 3 was announced today.07/03/2015 - 4:21pm
Matthew Wilson@pnx I am guessing a ddoss since that is what happened to neogaf, but sony needs to do a investment in psn as a whole. steam is still the most reliable and fastest digital platform I use.07/03/2015 - 3:06pm
PHX Corphttp://www.vg247.com/2015/07/03/psn-is-down-sony-investigating/ not again: PSN is down, Sony investigating07/03/2015 - 3:04pm
Matthew Wilsonhttp://www.vg247.com/2015/07/03/digital-extremes-trespasser-keystone-pc/ if true, this is funny and embarrassing for Digital Extremes. companies need too have better security.07/03/2015 - 2:57pm
Matthew Wilsonhttp://www.gamespot.com/videos/the-point-destiny-the-hardcore-gamers-slot-machine/2300-6425852/ this is very good, and well researched.07/03/2015 - 12:41pm
InfophileOther features to become standard: The ability to remap controls however the hell I want. Quicksave at any time (especially for handheld and mobile games). Plus everything Andrew said07/03/2015 - 10:43am
InfophileRegion-freeing becomes tricky for games with a strong online component though, especially when the servers are run by different branches in different regions.07/03/2015 - 10:41am
InfophileI'm in favor of getting rid of region-locking for any purchased games. I can understand an exception for free, ad-supported games, as many ads are only relevant in certain regions, and it's a ridiculous hassle to get ads for all regions.07/03/2015 - 10:40am
PHX Corphttp://kotaku.com/payday-2-has-been-broken-on-xbox-one-for-three-weeks-1715384186 Payday 2 Has Been Broken On Xbox One For Three Weeks07/03/2015 - 8:44am
Matthew Wilsonhttps://www.reddit.com/r/OutOfTheLoop/comments/3bxduw/why_was_riama_along_with_a_number_of_other_large/ here is a more complete acount of whats going on.07/03/2015 - 1:32am
Matthew Wilsonredit is on fire right now. most subreddits have been set to private.07/03/2015 - 1:24am
MattsworknameYou know andrew, those are actualy rock solid ideas, I woudl like those features a bunch ,especially with games that a cut scene heavly. looking at you kojima!07/03/2015 - 1:18am
Andrew EisenActually, "things I'd like to see become standard in video games" ain't a bad idea for one of my future YouTube videos.07/03/2015 - 1:05am
 

Be Heard - Contact Your Politician