UKIE Delighted With Young Apprentice Finale

December 13, 2011 -

UK games industry trade group UKIE last night praised the "high-profile success" of the Young Apprentice finale last night on British television (BBC One). The final for the show charged the two finalists with creating an online game and viral ad campaign to go along with it. If you haven't seen the episode yet and plan to catch it later this week, you might want to stop reading right now because we're going to reveal who won.

Zara Brownless won with her game Piggy Panic, and gained access to a fund of £25,000 to jump start her future endeavors. UKIE was particularly delighted with the show because it highlighted the games industry. But the more important aspect of the episode for the trade group was in the satisfaction of knowing that it had a lot to do with it.

UKIE worked closely with production company talkbackTHAMES, advising producers on creating content, providing industry support and giving background information. More importantly, UKIE connected the show with Mind Candy CEO Michael Acton Smith, to help bring to life the finalist’s game ideas. Moshi Monsters creator Mind Candy appeared in the episodes to help turn the finalists’ ideas into prototype games.

UKIE also helped the host Lord Sugar make his final decision by providing industry experts including developers, publishers and games industry professionals.

MCV says that the idea for the episode was actually UKIE's idea in the first place.

"UKIE is pleased to have worked with the Young Apprentice to create this video games challenge," said Andy Payne, Chairman of UKIE. "The games sector is the world's fasted growing creative industry and tonight's challenge showcases the high level of computer coding, art and business skills needed to succeed.

With 1 in 3 people playing games, a task such as this was bound to resonate with candidates and audience alike. And it is great to be able to showcase the range of skills that go into developing and producing games. Of course UKIE is leading on the implementation of the Livingstone Hope Skills review, through the Next Gen Campaign. But further opportunities to open up our industry and the range of skills it requires to a younger audience is always welcome. UKIE’s involvement in this task demonstrates further the vital role it has to play in promoting our industry in every way."

"Mind Candy was delighted to be involved in the Young Apprentice and very impressed with the creativity of both teams," Michael Acton Smith, CEO of Mind Candy added. "Thanks to UKIE for making it all happen."

Source: MCV

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Has a video game ever made you so mad you broke the controller?:

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Matthew Wilsonthat kind of system only works when most people (around 70 to 80 percent ) do not need to work.07/11/2014 - 1:21am
TechnogeekConjured up by who, though? If by the players, then it's not really "on a whim" since they're kind of putting work into it. If you mean the developers/government, then hello and welcome to monetary sovereignty.07/11/2014 - 12:34am
MechaTama31I'm just saying, when everything of value can be conjured up at a whim, that's not an economy. That's a fantasy.07/11/2014 - 12:15am
TechnogeekHonestly, though, what I find most thought-provoking about the article isn't the guaranteed minimum income aspect at all, but a more fundamental point: that we treat poverty as a moral failing on the individual, rather than a design flaw in the system.07/10/2014 - 11:53pm
TechnogeekOr, if your concern is that people won't even bother to work at all if their basic needs are met...well, let me put it this way: do you really want people like that in the workforce anyway?07/10/2014 - 11:51pm
TechnogeekAlso, you raise a valid question, but I'd argue that as things stand we're artificially limiting the amount of "gold/silver" that could be produced. The whole "work a job you hate to pay the bills" thing meshes poorly with the entreprenurial spirit.07/10/2014 - 11:49pm
TechnogeekSeriously, though, it looks at how in-game economies work and what lessons can be applied to reality, focusing primarily on multiple currency systems. Such systems do exist in real life (food stamps, for example), although generally aren't seen as such.07/10/2014 - 11:43pm
MechaTama31Or to produce the gold and silver, for that matter?07/10/2014 - 11:42pm
MechaTama31But in seriousness though, the F2P games can conjure up all the "valuables" out of the ether. Are there going to be enough people going for the "gold" and "silver" to actually produce the necessities the "free energy" is supposed to cover?07/10/2014 - 11:39pm
TechnogeekHey, it works for Wall Street.07/10/2014 - 11:36pm
MechaTama31We should base our real economy on something that is reviled as a soul-sucking scourge? ;)07/10/2014 - 11:25pm
TechnogeekRelevant to this website's stated focus: an argument for a guaranteed minimum income using F2P games to illustrate how and why it could help. https://medium.com/@gthoreau/game-socialisme-6312268d469507/10/2014 - 8:28pm
ZenOk, so yeah...it's kind of a lie...but I HAD to go with "Nope. I'm zen." lol. Only broke one controller myself (PS3) on a playthrough of Uncharted that got frustrating.07/09/2014 - 10:38pm
MechaTama31I am not proud of this, but I had to select the "multiple times" option. Not for the same game, but I went through several controllers (particularly dreamcast ones. fragile, maybe?)07/09/2014 - 6:52pm
Andrew EisenI'd say breaking a handheld out of anger counts (even if it's just the hinge). Likewise, I'd say busting a keyboard or mouse counts so long as you were playing a game at the time.07/09/2014 - 12:28pm
ConsterAnd since there happened to be (without me realizing) a towel which broke the fall resulting in 'only' a damaged hinge, would that be option 2 or 4?07/09/2014 - 12:23pm
ConsterAbout the most recent poll: since the "controller" for the DS is basically part of the DS, does throwing my DS against the floor because Mario Basketball cheats count?07/09/2014 - 12:22pm
Sleakersaw this on Forbes, thought it was pretty good: http://www.forbes.com/sites/timworstall/2014/06/03/if-comcast-and-time-warner-dont-compete-then-why-shouldnt-they-merge/07/08/2014 - 9:09pm
Adam802the Sun is claiming games are as addictive as herion: http://www.eurogamer.net/articles/2014-07-08-the-real-story-behind-the-suns-gaming-as-addictive-as-heroin-headline07/08/2014 - 6:43pm
ZippyDSMleeIt takes 2-6 days to transferfunds to your bank, it can take up to 30 days for ebay to give you moeny from a sale. But lord to spend it its instant!07/08/2014 - 10:50am
 

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