iDMAa Names New Executive Director

Former Academy of Interactive Arts & Sciences (AIAS) President Joseph Olin has been appointed Executive Director of The International Digital Media & Arts Association (iDMAa). In this new role, Olin is charged with taking the association in a new strategic direction as a "champion for educators and creators in the growing digital media arts arena. Olin previously led the Academy of Interactive Arts as president and during his tenure grew the membership from 3,000 to 20,000.

"The iDMAa is an important organization for the academic community that shapes the digital media art community by providing a forum for educators to exchange ideas and recognize their contributions and achievements which enrich anyone using a computer or connected handheld device today," commented Olin. "By taking on my new role with the organization, our goal is to increase the awareness of the organization amongst stakeholders and membership."

Joseph Olin has more than 25 years of experience in video games and consumer products; he currently serves as COO for Credible Research Corporation, is the former President of the Academy of Interactive Arts & Science, joined the faculty of the University of Southern California as an adjunct professor in the School of Cinematic Art teaching game design, and continues to consult with a number of technology and entertainment companies on strategy and product development.

Olin's other accomplishments include spearheading the introduction of Lara Croft with the launch of the blockbuster Tomb Raider franchise as vice president of marketing and business development for EIDOS Interactive, served as a senior partner and group account director at Ogilvy & Mather, and worked at NEC’s System Labs of Japan, Della Femina McNamee, and Microprose / Hasbro Interactive.

Olin sits on the advisory boards of FMX, AnimFX NZ, International Federation of Multimedia Associations (FIAM), China Joy Game Summit, and the UCLA/CRESST Research Center.

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