Play For Good Charity Initiative Launches

December 20, 2011 -

Charity event Play for Good has launched, with the proceeds of this initiative going to SpecialEffect, a charity dedicated to helping young people with disabilities enjoy computer games in the UK. For many disabled children, the majority of computer games are simply too difficult to play, but with the help of this charity families can learn which games are accessible, and how to adapt those games that aren't more accessible.

Play for Good is a collaboration between Giverboard creators Playmob, UK mobile games developer Fat Bob Games and UK accessible games charity SpecialEffect. The campaign is scheduled to run for one month. To kick things off, SpecialEffect will launch the game Drop Catcher on iOS today. Drop Catcher, which is given away free on the AppStore, will offer paid extra content, with 50 percent of the proceeds going directly to SpecialEffect.

"We had no hesitation in supporting this initiative and working in collaboration is an amazing opportunity to do some good," Euan Mackenzie of Fat Bob Games said.

"When we built Giverboard, this was exactly the sort of initiative we wanted to help build," Jude Ower, CEO of Playmob added. "It has come together really quickly and shows when good is being done, people join together as one."

“Some potential donors who’ve never played a videogame find it hard to understand the value and importance of our work and this can limit our fundraising appeal. However, time and time again, gamers have shown that they DO understand the importance of the charity’s work and are eager to help," said Dr Mick Donegan from SpecialEffect. "What better way for them to help our work than through this amazing new idea - gamers raising funds to help transform severely disabled people’s lives simply by playing a wonderful new game? Massive thanks to Playmob, Fat Bob and GamesAid for giving us this wonderful opportunity. For SpecialEffect this idea is a REAL Gamechanger and a marriage made in Heaven!"

"This is exactly the sort of joined up creative thinking that the UK is so good at," said Andy Payne, Chair of UKIE. "Connecting up three vibrant technology companies digitally shows what is possible when people come together to share ideas and challenges. Gamers can now play and do some good by helping others. It really is a win-win."

For more information on this and other event to benefit SpecialEffect, check out www.specialeffect.org.uk.


 
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Mattsworknameour concerns about them were well founded.07/28/2015 - 7:50pm
MattsworknameDepends on who you ask, accountable fto it's audiance, accountablie for lies and half truths, accountible for disengenous statements, everyone had there own reasons for going after them. Although in the case of gawker, recent events seem to indicate that07/28/2015 - 7:50pm
Andrew EisenAccountable for... what, exactly?07/28/2015 - 7:48pm
MattsworknameI think the intent was to force some kind of accountabilty on them. Granted As I said ,i wasn't exactly big on the ideas of attacking advertisers but it's a common and well used tactic. Sadly, theres not many other ways of holding media sites acountable07/28/2015 - 7:47pm
MechaTama31With the goal of...? Getting those media outlets to fire or silence the "scum"? That's shitty.07/28/2015 - 7:44pm
Mattsworknamewarned about the scum there assoicating with. Looking at you GAWKER media07/28/2015 - 7:37pm
MattsworknameI think the only reason it was the first action was alot of people felt it was the only option that might have an actual impact. and to be honest, i don't see how they were exactly wrong. Plus, as recent events showed, soem times adverisers need to be07/28/2015 - 7:37pm
MattsworknameTo be honest, I was always kinda on edge about that, while I did not like that those news outlets had acted in the way theey did, i didn't like that we thought boycotting and advertiser attacks were the only recourse07/28/2015 - 7:36pm
MechaTama31And after AE questioned that same analogy, I described it as extreme hyperbole.07/28/2015 - 7:36pm
E. Zachary KnightMecha, The "bullying and threatening" thing is from an earlier shout by Matt. I asked you tht question because you compared the petition to someone threatening to shoot your child.07/28/2015 - 7:35pm
Andrew EisenBy the way, if anyone can see into alternate timelines, I've got $20 that says Target would have ignored the petition had it been presented at the game's launch instead of over a year later.07/28/2015 - 7:34pm
MechaTama31Write a "Gamers are Alive" article. Make a video highlighting positive things about games. Counter your opponent, don't try to silence them.07/28/2015 - 7:33pm
MechaTama31EZK: Who exactly are you quoting with "bullying and threatening"? But yes, I think attacking someone's livelihood because you disagree with their opinion is underhanded and damaging to discourse.07/28/2015 - 7:30pm
E. Zachary KnightOh no. A successful online petition could embolden people to do... what exactly? Do another online petition?07/28/2015 - 7:30pm
Andrew EisenToo bad the counter petition wasn't as popular. But again, yeah, it sucks. For the reasons I've stated over and over now.07/28/2015 - 7:29pm
MechaTama31otherwise want to.07/28/2015 - 7:27pm
MechaTama31AE: I mean like right and wrong, not like true and false. And even the perception that the petition worked could be damaging. It could embolden these types of people in the future, and make it less likely for a retailer to puch back even if they otherwi07/28/2015 - 7:27pm
Andrew EisenBut yes, it is a damn shame that Target decided to kowtow in this case, best business decision or not.07/28/2015 - 7:27pm
Andrew EisenNo one's free expression was impinged. Anyone is welcome to petition whatever they want. Anyone is free to counter petition (and did in this case). Target was free to make it's own decision on whether to continue to stock GTA V or not.07/28/2015 - 7:26pm
E. Zachary KnightMatt, Mecha, So, if a petition asking a store to not sell a game is "bullying and threatening" is a petition asking Intel to pull ads from Gamasutra "bullying and threatening"?07/28/2015 - 7:25pm
 

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