Play For Good Charity Initiative Launches

December 20, 2011 -

Charity event Play for Good has launched, with the proceeds of this initiative going to SpecialEffect, a charity dedicated to helping young people with disabilities enjoy computer games in the UK. For many disabled children, the majority of computer games are simply too difficult to play, but with the help of this charity families can learn which games are accessible, and how to adapt those games that aren't more accessible.

Play for Good is a collaboration between Giverboard creators Playmob, UK mobile games developer Fat Bob Games and UK accessible games charity SpecialEffect. The campaign is scheduled to run for one month. To kick things off, SpecialEffect will launch the game Drop Catcher on iOS today. Drop Catcher, which is given away free on the AppStore, will offer paid extra content, with 50 percent of the proceeds going directly to SpecialEffect.

"We had no hesitation in supporting this initiative and working in collaboration is an amazing opportunity to do some good," Euan Mackenzie of Fat Bob Games said.

"When we built Giverboard, this was exactly the sort of initiative we wanted to help build," Jude Ower, CEO of Playmob added. "It has come together really quickly and shows when good is being done, people join together as one."

“Some potential donors who’ve never played a videogame find it hard to understand the value and importance of our work and this can limit our fundraising appeal. However, time and time again, gamers have shown that they DO understand the importance of the charity’s work and are eager to help," said Dr Mick Donegan from SpecialEffect. "What better way for them to help our work than through this amazing new idea - gamers raising funds to help transform severely disabled people’s lives simply by playing a wonderful new game? Massive thanks to Playmob, Fat Bob and GamesAid for giving us this wonderful opportunity. For SpecialEffect this idea is a REAL Gamechanger and a marriage made in Heaven!"

"This is exactly the sort of joined up creative thinking that the UK is so good at," said Andy Payne, Chair of UKIE. "Connecting up three vibrant technology companies digitally shows what is possible when people come together to share ideas and challenges. Gamers can now play and do some good by helping others. It really is a win-win."

For more information on this and other event to benefit SpecialEffect, check out www.specialeffect.org.uk.


 
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Is King right? Should all games adopt the free-to-play model?:

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Sora-ChanI realize that they have ways getting around it, but one reason might be due to earthquakes.04/17/2014 - 4:42am
Matthew WilsonSF is a tech/ economic/ trade center it should be mostly tail building. this whole problem is because of the lack of tail buildings. How would having tail apartment buildings destroy SF? having tail buildings has not runed other cities around the US/world04/16/2014 - 10:51pm
Matthew WilsonAgain the issue is you can not build upwards anywhere in SF at the moment, and no you would not. You would bring prices to where they should have been before the market distortion. those prices are not economic or socially healthy.04/16/2014 - 10:46pm
ZippyDSMleeYou still wind up pushing people out of the non high rise aeras but tis least damage you can do all things considered.04/16/2014 - 10:26pm
ZippyDSMleeANd by mindlessly building upward you make it like every place else hurting property prices,ect,ect. You'll have to slowly segment the region into aeras where you will never build upward then alow some aeras to build upward.04/16/2014 - 10:25pm
Matthew WilsonSF have to build upwards they have natural growth limits. they can not grow outwards. ps growing outwards is terable just look at Orlando or Austin for that.04/16/2014 - 4:15pm
ZippyDSMleeIf they built upward then it would becoem like every other place making it worthless, if they don't build upward they will price people out making it worthless, what they need to do is a mix of things not just one exstreme or another.04/16/2014 - 4:00pm
Matthew Wilsonyou know the problem in SF was not the free market going wrong right? it was government distortion. by not allowing tall buildings to be build they limited supply. that is not free market.04/16/2014 - 3:48pm
ZippyDSMleeOh gaaa the free market is a lie as its currently leading them to no one living there becuse they can not afford it makign it worthless.04/16/2014 - 3:24pm
Matthew WilsonIf you have not read http://arstechnica.com/gaming/2014/04/introducing-steam-gauge-ars-reveals-steams-most-popular-games/ you should. It is a bit stats heavy, but worth the read.04/16/2014 - 2:04pm
Matthew Wilsonthe issue is when is doesn't work it can screw over millions in new york city's case. more often than not it is better to let the free market run its course without market distortion.04/16/2014 - 9:36am
NeenekoTrue, and overdone stagnation is a problem. It is a tricky balance. It does not help that when it does work, no one notices. Most people here have benifited from rent controls and not even realized it.04/16/2014 - 9:23am
ZippyDSMleehttp://www.afterdawn.com/news/article.cfm/2014/04/15/riaa_files_civil_suit_against_megaupload04/16/2014 - 8:48am
ZippyDSMleeEither way you get stagnation as people can not afford the prices they set.04/16/2014 - 8:47am
Neenekowell, specifically it helps people already living there and hurts people who want to live there instead. As for 'way more hurt', majorities generally need less legal protection. yes it hurt more people then it helped, it was written for a minority04/16/2014 - 8:30am
MaskedPixelantehttp://torrentfreak.com/square-enix-drm-boosts-profits-and-its-here-to-stay-140415/ Square proves how incredibly out of touch they are by saying that DRM is the way of the future, and is here to stay.04/16/2014 - 8:29am
james_fudgeUnwinnable Weekly Telethon playing Metal Gear http://www.twitch.tv/rainydayletsplay04/16/2014 - 8:06am
ConsterTo be fair, there's so little left of the middle class that those numbers are skewing.04/16/2014 - 7:42am
Matthew Wilsonyes it help a sub section of the poor, but hurt both the middle and upper class. in the end way more people were hurt than helped. also, it hurt most poor people as well.04/16/2014 - 12:13am
SeanBJust goes to show what I have said for years. Your ability to have sex does not qualify you for parenthood.04/15/2014 - 9:21pm
 

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