According to new data released by analytics firm comScore, online retailer raked in an estimated $35 billion in the United States during the lucrative holiday shopping season that runs from late November to December. The biggest jump with this 56 day shopping season took place on Black Friday – a day usually reserved for traditional retailers to make big bucks on sales. On the day following Thanksgiving, online sales increased an impressive 26 percent to $816 million. Cyber Monday also produced record results.
“We can now say with certainty that the $1.25 billion spent on Cyber Monday will rank it as the heaviest online spending day of the season for the second consecutive year, but we should also note that it was accompanied by nine other billion dollar spending days this year,” said comScore chairman Gian Fulgoni.
GeekWire has a comScore chart of online sales for the holiday season so far – which excludes the one week left in 2011.