Ubisoft has found itself on the defensive yet again after customers in Europe who bought the latest Anno strategy game complained about its digital rights management software. Reports surfaced last week that the DRM, which offers a limited number of activations, were being used up if users changed their hardware configurations.
“While it’s correct that copies of Anno 2070 include three activations and that changing hardware may trigger the need for reactivation, the vast majority of Anno customers never encounter this scenario,” read a Ubisoft statement given to Rock, Paper, Shotgun.
The company added that if customers run into this problem they should contact customer support.
“On the rare occasion when a customer does need additional activations, Ubisoft customer service is available to quickly resolve the situation, and we encourage those customers to contact us directly so that we can ensure they are able to continue to enjoy their game.”
Web site Guru3D first uncovered the problem with hardware and limited DRM activations. It contacted the company last week. They were told by the company that there "was no way to bypass" the activation limit. Developer Blue Byte later fixed the problem.
Ubisoft seems to have a real problem with implementing and operating DRM in a way that doesn't manage to agitate its customers. The last complaints were about some DRM forcing customers to stay connected to a DRM server in order to play a game – even if they were playing single player.