UK video game industry trade group UKIE has sold its stake in chart tracking firm GfK Chart-Track, according to a report in MCV. The trade group has reserved – but still has a deal for exclusive access to its data. UKIE held a 20 percent stake, which it sold to GfK, which has had a majority ownership of Chart-Track since 2008.
UKIE told MCV that it plans to use the funds from the sale to support and advocate for the NextGen skills campaign, industry support and other areas important to game developers and publishers.
In an official announcement about the deal, Jo Twist, CEO of UKIE said: “We are delighted to continue our close relationship with GfK Chart Track. Their sales reports are vitally important to the games industry and we look forward to continuing to deliver them to our members and the market as a whole.”
John Pinder, MD of GfK Chart Track added: “UKIE were there at the start when GfK Chart Track was established and our relationship has been strengthened over the years. Our new agreement ensures that this relationship will continue and the purchase of UKIE’s shares by GfK UK Entertainments will not alter the high level of service that we offer UKIE or to the quality of the charts and reports supplied to the games industry.”