Netflix: No Plans for Game Rentals

If you were hoping that Netflix was still considering renting video games like it does with disc-based movies, let that hope die tonight. Netflix CEO Reed Hastings said today on a call to discuss the latest quarter’s earnings, that the idea was dead and laying in a shallow grave right next to the one about renaming its disc-based rental service to "Quikster."

The company's streaming subscriber base outnumbers DVD users by two to one, and in the last quarter they lost 2.76 million DVD subscribers. So the whole idea of renting games would go against where the company expects the bulk of its subscriber base to end up soon: streaming only. If you've watched any of its recent launches in new regions like Canada and the UK, you'll note that those areas are streaming only.

Still, something like video games could help bring those DVD subscriber levels where they were before all the pricing changes and the crazy idea involving Quikster…

Source: IndustryGamers

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  1. 0
    Bill says:

    Netflix does not want to increase DVD rentals.  They are waiting for it to die so they no longer have to deal with shipping costs.  The streaming side is ok at the moment, but without the DVD side Netflix is hardly much better than having a subscription to Starz.  When DVD's go I'm gone unless they have seriously increased their streaming offerings.

  2. 0
    Neeneko says:

    I imagine they might also be worrying about the rumbling of the next generation of consoles having systems in place to block resale and rental.  This could be a bad time to set up such a buisness unit, depending on how the market goes.  Even if the new consoles do not have these mechanisms, publishers keep playing with other ways to stop multiple uses of games.

    Given their rather shakey possition right now, I can not blame them for being risk adverse.

  3. 0
    MechaTama31 says:

    I'd pay a few extra bucks a month to add games to my subscription.  Another thing I'd like to see Netflix steal from GameFly is letting you pay a used price to keep whatever disc you have out, and they then ship you the case/booklet that goes with it, and the next disc from your queue.

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