Walmart has finally decided that it will share its video game software and hardware sales data with research firm NPD Group. The firm had been hampered by not having sales data from Walmart and instead had to estimate weekly and monthly figures related to the retailer. NPD today confirmed that it has reached an agreement with Walmart to receive and analyze its point-of-sale information from it retail stores and Walmart.com.
The agreement also covers many other industries that NPD tracks, including Entertainment, Apparel, Home, Hardlines, and Toys.
“This agreement is truly a game changer for NPD and for the industry,” said NPD President and Chief Operating Officer Karyn Schoenbart. “With Walmart data, we will be able to provide our clients with world class information and solidify our leadership position as the premier source of market insight in our industries. We look forward to offering our clients the best information ever for understanding their customers in order to drive better decisions and grow their businesses.”
“Our agreement with NPD will provide Walmart with deeper insights into what consumers are buying and what they are looking to buy,” said Cindy Davis, executive vice president of Walmart global customer insights. “We are sharing our point-of-sale information so that we’re able to identify opportunities sooner and work with our manufacturer partners to develop more impactful customer-driven programs in the future.”