THQ: We Were Wrong

February 3, 2012 -

Yesterday during THQ's conference call to discuss earning with investors and the media, the company admitted that they were wrong about a number of things.

"On our last call we told you we anticipated that our third quarter would be the largest in our company's history, " said President and CEO Brian Farrell at the start of the call. "Unfortunately, we were wrong."

"The disappointing performance of uDraw this holiday, and continued weakness in the kid's license category overshadowed the very successful releases of Saints Row The Third and WWE 12," he continued. "uDraw hardware and software sales were approximately $100 million below our plan, and our other casual titles were approximately $25 million below plan, substantially reducing our revenue and profits for the quarter. We were confident that uDraw would resonate again this holiday, given last year's robust sell-through and 2 independent studies indicating we were addressing a sizable market on the HD platforms. Our confidence was misplaced. What we had viewed to be a product that would generate revenues and profits while we continued to build our portfolio of core gaming franchises has instead created a catalyst for us to evaluate our business from top to bottom."

What we find odd is that THQ would continue to rely on Farrell after such a disastrous quarter that has caused the company some very serious problems. In any event, we will continue to follow the financial well-being of THQ until it either improves or becomes a victim of its most recent missteps.

Source: IndustryGamers

Posted in

Comments

Re: THQ: We Were Wrong

I consider this karmatic retribution for Saints Row 3.  That'll teach you to short change us with forty weeks of DLC, you crooks.

Re: THQ: We Were Wrong

They say 40 weeks of DLC, yet we can go three weeks with nothing new. Oi. Plus SR3 felt liek a shell of it's predecessors.

 
Forgot your password?
Username :
Password :

Poll

Did you get a new video game for Christmas?:
 

Be Heard - Contact Your Politician