TIGA Survey: Studios Focusing on Digital, Social Games

According to a developer survey conducted by UK game industry trade group TIGA, only 33 percent of developers in the United Kingdom are working solely on games for traditional retail. Only ten percent of those start-ups surveyed said that retail was their area of focus. The rest, two-thirds according to TIGA, are working on digital or social game properties. TIGA claims that just 33 percent of UK developers now work solely on retail, and based on survey results, estimates that the digital and social games sector will grow by 21 percent every year until 2015.

Over that same time period, retail products will decline by 3 percent each year.

The data comes from new research conducted by TIGA, which claims it polled about three quarters of all studios in the UK.

The study also found that just ten percent of start-up game studios work exclusively on packaged retail software. Around 80 percent of these start-ups are labeled as independent. This fact can be attributed to the rash of layoffs and studio closures in the UK over the last several years, which displaced a lot of talented developers.

"TIGA’s new research shows that in the UK digital distribution is in the ascent and retail is in sharp decline," noted TIGA CEO Richard Wilson. "TIGA wants to see a flourishing developer and digital publisher sector, with rising numbers of start-ups and growing sustainable studios and declining business mortality rates. The rise in network gaming offers the opportunity to achieve these objectives."

Source: Develop

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