While Blizzard may have lost an estimated 100,000 subscribers in its most recently reported quarter, the good news for the World of Warcraft maker is that the bleeding is now trickling. In the quarter before that Blizzard revealed that it had lost a whopping 800,000 subscribers, so losing 100,000 in the three months ending December 31 seems almost like a reversal of fortune.
Many attribute the slowing in subscriber departures to some aggressive marketing campaigns – most notably the ad campaign featuring legendary action star Chuck Norris – as seen on TV, the web, and even on Xbox Live.
Analysts and investors are keeping a vigilant eye on the performance of Electronic Arts’ new MMO The Old Republic. While The Old Republic currently claims 1.7 million subscribers, there is direct evidence that those subscribers have been peeled away from World of Warcraft.