Research firm EEDAR has hired Richard Ow to become the company's new Vice President of Sales & Strategy. Ow leaves his position as Director of Product Development and Client Development for Games at The NPD Group. He served at the research firm after 13 years. Ow will be charged with overseeing all sales activities in the gaming sector.
"In 2011, EEDAR had the pleasure of working with 100 percent of the top 20 global video game publishers, 45 percent of the top 20 global developers, and numerous retailers and ancillary organizations" said Greg Short, CEO of EEDAR. "Mr. Ow's expertise in product research and his long standing relationships within the video game industry will support EEDAR in our continued pursuit of delivering revolutionary research offerings to the video game industry while maintaining a strong philosophy focused on client satisfaction. With EEDAR's continued growth we are excited to add a person of Mr. Ow's caliber to our executive team."
"EEDAR has made an enormous impact on the way research data is utilized throughout the video game industry" said Ow. "This new role offers a unique opportunity to apply my industry knowledge and expertise to a rapidly growing organization. EEDAR is highly aligned with my passion for solving client problems in efficient and actionable ways. I am eager to begin working with publishers, developers, retailers, and other service providers to reduce their risk exposure and increase their overall profitability on a per title or portfolio basis."