The Motion Picture Association of America (MPAA) is trying to extend an olive branch to the tech industry after taking a beating publicly over PIPA and SOPA. MPAA President Chris Dodd told an audience on Wednesday that Hollywood is "pro-technology and pro-Internet," but warned that the fight over piracy was far from over. Dodd added that "a strong system of copyright protection for online content is critical to the continued success of the flourishing Internet marketplace." Dodd made his comments at the Atlanta Press Club on Wednesday, according to Reuters.
He went on to claim that nearly one-quarter of Internet traffic relates to copyright theft and that the proliferation of sites outside the U.S. are the cause of most of this traffic.
"We are not talking about overzealous film buffs or political activists making a statement about freedom of information," Dodd told the crowd. "We are talking about criminals."
He also tried to answer criticism that the entertainment industry is lazy and that it can't innovate to make money.
"We cannot draw up a business model that accounts for the wholesale theft of our product," he said. "It's true for pharmacies. It's true for the automobile industry. It's true for software developers. And it's true for us."
He also added that the entertainment industry cannot survive without the innovations that are constantly being created by the tech industry. He also claimed the copyright laws helped make the Internet we now enjoy possible.
He also mentioned several companies that support the industry's efforts to protect their copyrighted and trademarked goods including the UFC and Gibson Guitars.
"The coalition supporting a crackdown on ... criminal sites includes companies large and small who produce movies, TV shows, music, software, photography, prescription drugs, consumer electronics -- everyone from Gibson Guitars to the Ultimate Fighting Championship."
In closing, Dodd said that freedom of speech and the ability to innovate does not require a license to steal.
"If you believe that freedom of speech does not imply, and the ability to innovate does not require, a license to steal, if you believe that the men and women who work hard to make films and TV shows deserve to be fairly compensated ... I invite you to join this coalition and help us move towards a solution to this problem."