Seamless Entertainment: Fight Pirates by Supporting Paying Customers

Seamless Entertainment studio director Dan Mahaga says that the best way to fight piracy is to pay more attention to consumers who buy your games. Speaking to The Sydney Morning Herald, Mahaga said creating games that have a perceived "value" are less likely to be pirated and more likely to be purchased by consumers. He also notes that it is a waste of time to worry about people who never planned on paying you in the first place.

"The argument most of us make is let's try to make it inexpensive and let's try to make it such a good value and so much fun that they go, 'You know, I want to support these guys, and I want to buy a copy’," said Magaha.

Magaha also noted that the studio's space combat simulation game SOL: Exodus had been pirated heavily after being released on Steam. Facing this, he came to the conclusion that it was important to engage their customer base's concerns and respond as quickly as they can to deal with any in-game issues that arise. In this way you show the people that bought the game that you appreciate their purchase.

Magaha admits that there will always be people who want to steal your games, but they should be ignored.

"You don't want to worry about the people who were never going to pay you ever, you worry about the people who were going pay you, but they were unhappy because there was something standing in the way of that deal."

Source: Develop

Tweet about this on TwitterShare on FacebookShare on Google+Share on RedditEmail this to someone


  1. 0
    GrimCW says:

    their games, theres no real word for the rest of the 3rd party titles on there given valve literally denies all connection to them whenever something comes up that IS a steam issue.

    dun get me wrong, love steam, 400+ and growing in my library, but if they have any little tick that annoys me its they'll often allow untested older titles on their service, and half the time they may not work right due to adding the STEAM req to the old .exe :/

    tis where i love GoG, they'll actually offer up help in getting it going, and if not them, the forums are all over it. And often GoG will even patch in the fixes (such as was done with Thief)

  2. 0
    GrimCW says:

    ya know.. i've considered that game multiple times but never got it as it just didn't tickle my fancy.

    but after this… i may get it anyways.

    why is it the little devs understand the best way to combat piracy isn't in the courts or DRM, but in quality products that people will enjoy for years to come.

    sadly many titles these days won't be so well enjoyed for years to come thanks to online DRM's that'll cut them off once the publisher feels its not worth it anymore :( reminds me of when Tribes 2 went dark…  thankfully some intrepid hackers out there aren't against picking up the bill and putting such back in the flow, but i fear for many modern titles with DRM requirements, even steam, that lock them to accounts.

    where i could throw an old copy of Doom or Thief into my comp and play (or get them fresh off steam or GoG respectively now) modern titles down the road once unsupported won't have such luck :(

  3. 0
    GrimCW says:

    or more properly, less thinking ahead, and more finishing of the product from day one.

    most of the Day 1 was always claimed to be developed AFTER the game went to production, but growing evidence is showing that most Day 1 and later content is stripped from the original product so it can be sold separately in order to pad sales. And despite the increase in revinue from such practises, the usual promise of giving more back to the players has gone completely unfulfilled as prices remain high and/or rise for half the initial content to begin with.

    i like the idea someone else proposed, sadly, but i do. Its time for another gaming market crash to put the overpowered publishers back into the saddle where they know they need their consumers. as it stands though at this point its gotten to a level of being more like a political battle than a consumer. :/


  4. 0
    hellfire7885 says:

    This. And no more on-disc DLC either. I don't want to pay again for content I already physically have, especially not after paying 60+ collars for it already.

  5. 0
    djnforce9 says:

    I sometimes wonder if it's dev's who are clueless or the financial "investors" that are the real problem. Basically a bunch of non-gamer folk with a lot of money and when they ask "How are you planning on preventing piracy", I don't think saying "It's inevitable so we will do nothing and let it be" will sit well with them. I guess something completely useless (and inconvenient to the customer) is the bare minimum for satisfying these people.

  6. 0
    Samster says:

    Even if the content is developed afterwards, a growing number of games obviously had the DLC planned long before, and you see that the devs have left deliberate holes in the main game to be filled by DLC. For example, Assassin's Creed 2, which had those two 'corrupt files' slammed right in your nose just before endgame if you hadn't bought the DLC.

    True DLC should be COMPLETELY EXTRA. You shouldn't even be aware of it when playing the full game, if you don't have it.

Leave a Reply