While fans angry about the ending to Mass Effect 3 have formed groups and taken to forums, YouTube and other venues to lodge venomous complaints, one user has decided to file a complaint with the Federal Trade Commission and the Better Business Bureau. Of course, that's assuming you believe the post by "El_Spiko" over at the official BioWare forums.
He (or she) contends that publisher Electronic Arts did not live up to the claims it made about the game in advertisements and interviews prior to its launch and points to this thread on the BioWare forums as evidence. That thread seems to broken or missing at this time.
Here is the main thrust of what El_Spiko wrote:
"I filed an FTC complaint… Against EA. After reading through the list of promises about the ending of the game they made in their advertising campaign and PR interviews, it was clear that the product we got did not live up to any of those claims. This thread has a great compilation of their claims: "http://social.bioware.com/forum/1/topic/355/index/10056886."
El_Spiko goes on to list the address of EA and directs them to visit the FTC's website. He also says that his complaints with the FTC and the BBB were filed as a last resort.
"This is not somethign (SIC) I was happy to do, but after the terrible ending that was in no way the product that had been advertised to me and the lack of any kind of response from Bioware/EA to address this, I felt it was one of my only recourses. I'll be returning my copy of the game before the end of my 30 day return policy if the ending still hasn't been addressed by then."
We're not really sure what filing a Federal Trade Commission complaint will do for El_Spiko or anyone else, but it probably made him feel better. As a practical matter it would be unprecedented for the FTC to sanction an entertainment company over how they decided to put together a creative work. If games are entertainment (and I would say they are), then the likelihood of a complaint succeeding against EA/BioWare would be difficult because it has a right to have creative control over its products. Look at it this way: Hollywood makes movies that under-deliver all the time, but people generally don’t get their money back on a bad movie.