Next Xbox with Anti-Game Technology Unlikely, Says GameStop

March 22, 2012 -

During a conference call to discuss its latest results, US video games retailer GameStop tried to put to bed a rumor (that surfaced in January) about the next Xbox console from Microsoft would have some kind of anti-used game detection technology in it. GameStop's CEO tried to put the rumor to bed, calling the whole idea "unlikely."

"We think it's unlikely that there would be that next-gen console because the model simply hasn't been proven to work," Paul Raines, GameStop CEO, said. "Remember, used video games have a residual value. Remember GameStop generates $1.2 billion of trade credits around the world with our used game model. So, consider taking used games out of that, you'd have to find new ways to sell the games. And, our partners are good partners. The console companies have great relationships with us."

Raines pointed out that the majority of the $1.2 billion of credit it generated from used games went back into purchasing a video game.

"This is the kind of news that gets out in the industry and gets people worked up and hyper-ventilating and excited," Raines added. "The pre-owned business is not a cannibalistic business. If you follow the popular conventional wisdom, you would think pre-owned is replacing new. The truth is, pre-owned is an opening price-point category. The average price is $18. A lot of it is old generation. What it is is a category for the customer who's maybe not ready to invest in a new game, but wants to get into the console business and console entertainment."

"What we've done is create a way for that new leading edge consumer to dispose of their old games, and that's what creates this great circle of life we talk about that so many try to imitate. That's how we see it," he added.

Source: Eurogamer


Comments

Re: Next Xbox with Anti-Game Technology Unlikely, Says GameStop

I'm sure EA will find a way to do it. They'll have some sort of Origin Xbox and Playstation service.  It will probably be something like the online pass and not a full block from being able to play the game.  It would be very easy for them to lock the disc to a demo mode by default which only lets you play a small part of the game, unless you use a unique code activated from Xbox Live or PSN to unlock the actual game.

Re: Next Xbox with Anti-Game Technology Unlikely, Says GameStop

i doubt it'd have built in, but all they'd need to do is similar to whats happened on the PC market in linking a serial key to an account and possible the system itself (as Xbox already does with DLC and marketplace content)

and the model has been "proven to work". again, just look at the PC market. They killed used game sales years ago and its still kicking.

i wouldn't put it past them to do such a thing though, gamestop just has their hope up that MS won't be asshatted enough to do it. But as we all know, MS is more than willing to gain a small, simple monopoly on things.

Re: Next Xbox with Anti-Game Technology Unlikely, Says GameStop

It's still twitching, but I'd hardly say kicking. Relative to every other platform, few PC games get anywhere on sales charts, and even rarer if that PC game is also on consoles. Even though the top three are regularly the 360, PC, and Wii versions of a game on the PC, the PC version will often be languishing down in the 30s or 40s. Sales are just buried.

Because so many games are bought as glorified open-end rentals, the price justified because if you can finish it in a week or two you'll be able to get half of it back.

Re: Next Xbox with Anti-Game Technology Unlikely, Says GameStop

I am assuming you base this opinion on NPD numbers. NPD reports are incredibly inaccurate when it comes to games on the PC. They only track retail sales not steam sales and other digital distribution services.

Re: Next Xbox with Anti-Game Technology Unlikely, Says GameStop

I'm generous enough to allow the company's own numbers to dispute. For example, Activision's own numbers, which around doubled NPD's for the PC, had their first day MW3 sales split 54% 360, 42% Wii, and the remaining 4% being Wii and PC combined. Steam might prop up the PC sales in the longer term, a lot of people don't buy a game on steam day 1 because of frequent download difficulties, etc etc, and the PC version did have a double digit percentage over the first week, but was still heavily outsold by the 360 and PS3 versions.

Re: Next Xbox with Anti-Game Technology Unlikely, Says GameStop

Until EVERYONE has the internet, using serials in console games is just not practical.

---You are likely to be eaten by a Grue.

Re: Next Xbox with Anti-Game Technology Unlikely, Says GameStop

tis the only true flaw, but given how they already treat it as though everyone does, i wouldn't be surprised if the next round does rely on that.

Re: Next Xbox with Anti-Game Technology Unlikely, Says GameStop

I think it would be far more difficult to succeed in the console market if they were to try it though. Especially if the competition does not have that "feature". It was easier to do with the PC as most people have no other option for the other PC centric things they do. The same is not true for game consoles.

Re: Next Xbox with Anti-Game Technology Unlikely, Says GameStop

? they have less option for the things they do on consoles.

a simple code/registration to an account/system is far easier that it was originally on the PC. like i said, atm the Xbox already has a variation of this thats not limited by number or user, but by console. it literally ties downloaded content to the system itself. Not the account. Unless of course they fixed that when they started going cloud, cause i've had problems when i replaced my system a few years back, and recently with the S model. You can only transfer the licenses to a new system once a year.

Sony also has a variation of this in the registered systems to an account. So one small change to either service and the way the disc content is read could lock things down tighter than on a PC.

the only issue would be the competition part, but that doesn't mean devs/publishers who've been fighting the "used game sales are bad" thing would even allow their game on the alternate system, if not hold it until after the primary sales have died down then port it cheap (as they've done with the PC lately) And given many of the big names have been on that gravy train.. i could see it working in MS's favor.

the "online pass" and other buy new get DLC packages are a sure sign that devs/publishers like this idea. As well as how they're now pushing their own service (Uplay, Origin, STEAM) onto the consoles via the games.

tis literally only a hop skip and a jump at this point to a lockdown.

Re: Next Xbox with Anti-Game Technology Unlikely, Says GameStop

What I mean is that there are 3 consoles that all play games. Everything else a console does can be done on a PC already. 

When I said that people had no other option for other PC centric things they did, I was referring to non-gaming activities such as word processing, development etc. Things people do for careers and hobbies. Because of that lock-in, PC game developers were able to utilize more measures that blocked an effective resale market.

Console gaming has no lock-in other than for digital games. Even then it isn't a true lock-in as there are other avenues of gaming that don't require that console.

For a retail disk to lock itself to a single console, the disk itself would have to have a unique code stored on the physical media. That media would have to be checked against a cloud based server to determine if the game is tied to the console and/or user. Such a check could only happen with an internet connection. 

The reason I think this would fail if implemented would be because of it inconvenience for the consumer, the availability of competition that does not have such a "feature" and people's desire to own the things they buy. 

Another good reason why this would fail is because it will completely eliminate a large portion of people's gaming budget. A lot of people would buy fewer games if they couldn't trade in or sell off older games they don't play. Without that option, they would be limited to one or two games a year. Hardly enough to keep a console alive.

Re: Next Xbox with Anti-Game Technology Unlikely, Says GameStop

In that case the advantage would go to the patient.

 

Meaning the console with that "feature" would likely be solely funded by Call of Duty fanboys.

Re: Next Xbox with Anti-Game Technology Unlikely, Says GameStop

like i said, atm the Xbox already has a variation of this thats not limited by number or user, but by console. it literally ties downloaded content to the system itself. Not the account.

Actually, it ties it to both.

The underlying DRM assigns two licenses for any purchased content -- one assigned to the system it's downloaded to first, and one assigned to the account that paid for it. If either license is present, the system allows the content to play.

 
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