SOE Rebrands Annual Fan Event 'SOE LIVE'

March 26, 2012 -

Sony Online Entertainment has changed the name of its annual fan event to SOE LIVE. The freshly rebranded fan event is scheduled to take place at Bally's in Las Vegas, October 18-21, 2012. The annual SOE-sponsored event will allow the company to offer broader support for all of its various titles including DC Universe Online, EverQuest, EverQuest II, Free Realms, Magic: The Gathering - Tactics, PlanetSide 2, Star Wars: Clone Wars Adventures and Vanguard: Saga of Heroes.

"The 'SOE Live' name change represents a deeper meaning behind our annual event," said Laura Naviaux, Senior Vice President of Marketing and Sales, Sony Online Entertainment. "As our game portfolio continues to expand, we wanted to better represent our diverse player base and games, including the newest additions to the SOE family, with DC Universe Online, Free Realms, Star Wars: Clone Wars Adventures, and the highly anticipated PlanetSide 2. Previous event attendees can rest assured that we are not removing any of our established activities in order to accommodate the new players; rather, they can expect even more to make this the ultimate SOE fan experience."

For more information on SOE LIVE, visit www.SOE.com/SOELive.


 
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