Microsoft announced that its entertainment offerings on Xbox Live are being used more by members than actual games. This must be delightful for Microsoft, who had always wanted to get in the set-top box market; it turns out that the Xbox 360 was the foot in that door. Microsoft did not offer any numbers to go along with this newest boast beyond this: Xbox Live Gold members spend an average of 84 hours a month on the service, and that entertainment app usage has doubled year-over-year. When it says "entertainment," this includes TV, music and movie services.
Microsoft is touting the popularity of entertainment offerings on its console because it has launched several new services including Comcast's Xfinity, HBO Go, and MLB content.
Source: GamesIndustry International