Survey Says: Apple Devices in 55 Million American Households

March 28, 2012 -

According to CNBC's freshly released All-America Economic survey, Apple products are now in over half of America's homes. The report notes that 51 percent, or 55 million, of U.S. households now own at least one Apple device (iPad, iPhone, iPod Touch, Mac or Macbook). The survey says that the average household has 1.6 Apple devices, but also concludes that most Americans own three Apple devices. Around one-quarter of those surveyed said that they planned to buy one more Apple device in the next year.

"It's a fantastic business model - the more of our products you own, the more likely you are to buy more," said Jay Campbell, vice president of Hart Research Associates, the research firm that conducted the CNBC survey with Bill McInturff. "Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level."

The survey also found that Apple buyers were typically young college-educated males that earned more than $77,000. About 28 percent of those who said they made less than $30,000 a year owned at least one device, while 77 percent for those making more than $75,000 owned more than one device.

You can read the survey results here.

Source: GamesIndustry International

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Re: Survey Says: Apple Devices in 55 Million American Households

I don't see how "most" Americans could possibly own 3 Apple devices, if only 51% of households have even 1 and the average household has 1.6 (meaning 1.6 divided among all members of the household, so it's an even lower number per individual).

 

Also, "Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level."  QFT, although this guy seems to consider it a compliment... :/

 
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