It's Ladies Night All The Time in Prime World

April 3, 2012 -

We're not sure if it's right or wrong, but Nival Interactive says that it plans to offer female players discounts and incentives to join a team and play its upcoming online strategy game, Prime World. This kind of gender preference is usually exclusive to things like dating services, and bars that host ladies night... Female players will pay less for virtual characters, and teams formed of men and women will receive bonuses. The game requires a Facebook connection to play, which means it will be harder to pretend you have a different type of equipment than you were born with (excluding special surgery, of course).

So why are they doing it?

"The idea is to introduce the MOBA genre not only to hardcore players who already love it, but to their friends who might be more casual, and of course to their sisters and girlfriends who may not be as hardcore," producer Larisa Nuretdinova tells Penny Arcade. "To do the very best, you'll want a female player on your team."

"When boys gather around to play games just with each other, it's not really social," she continued. "When girls gather around just to chat, it's not very social. The social starts when they hang out together and play games together."

While offering incentives to players to get them to join a game isn't necessarily a bad thing, it might be better for game developers to concentrate on what it is women want from MMO games. A good game with a decent hook that all players can enjoy is a better way to spend your capital, in my opinion.

Source: Games Industry International

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Comments

Re: It's Ladies Night All The Time in Prime World

What the fuck is this bullshit? Seriously? It's not like I would've otherwise been interested in this game I've never heard of before, but it would've been feasible to change that if they hadn't gone and decided that women playing their game was more important to them than my (a dude) playing their game. Now they can go fuck themselves.

And since when the fuck is something not social unless men and women are interacting with each other? Fuck that bullshit.

Re: It's Ladies Night All The Time in Prime World

They're offering discounts for guys buying male characters also.

 

http://kotaku.com/5898398/this-game-offers-discounts-to-men-who-play-as-men

Re: It's Ladies Night All The Time in Prime World

In a way that makes it even more atrocious....

Re: It's Ladies Night All The Time in Prime World

Well.. I guess it is good that companies are experimenting.. but this seems kinda bone headed.  There are plenty of resources out there to find ways to make your game more inviting for female players.. I guess asymmetric pricing might tip a few people, but I am skeptical that people will really play or not based off that.  Working on your mechanics, tutorial structure, and community guidelines/culture tend to have a much bigger impact.

It could also backfire.  The game community has a reputation for being kind immature, bitter, and kinda boys-cluby.. the exact type of group that is likely to complain about afrimative-action-like policies.

Re: It's Ladies Night All The Time in Prime World

Ok, so let's ignore if this is sexist, stupid or whatnot.

How exactly do you plan to prove that your players are male or female online? I don't think there is a single, practical method that cannot be simply circumvented.

Re: It's Ladies Night All The Time in Prime World

"When boys gather around to play games just with each other, it's not really social."

Uh...  What?

"When girls gather around just to chat, it's not very social."

Huh?

"The social starts when they hang out together and play games together."

Wow.  Well, you obviously didn't come to this conclusion using logic, or comprehension of the English language.  How exactly did you come to it?

Re: It's Ladies Night All The Time in Prime World

My guess? They hired someone who used to work in the nightclub (or dating site) industry and their 'confidence' regarding the 'obvious' lessons learned from there infected the brains of the person's coworkers.

 
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