We're not sure if it's right or wrong, but Nival Interactive says that it plans to offer female players discounts and incentives to join a team and play its upcoming online strategy game, Prime World. This kind of gender preference is usually exclusive to things like dating services, and bars that host ladies night... Female players will pay less for virtual characters, and teams formed of men and women will receive bonuses. The game requires a Facebook connection to play, which means it will be harder to pretend you have a different type of equipment than you were born with (excluding special surgery, of course).
So why are they doing it?
"The idea is to introduce the MOBA genre not only to hardcore players who already love it, but to their friends who might be more casual, and of course to their sisters and girlfriends who may not be as hardcore," producer Larisa Nuretdinova tells Penny Arcade. "To do the very best, you'll want a female player on your team."
"When boys gather around to play games just with each other, it's not really social," she continued. "When girls gather around just to chat, it's not very social. The social starts when they hang out together and play games together."
While offering incentives to players to get them to join a game isn't necessarily a bad thing, it might be better for game developers to concentrate on what it is women want from MMO games. A good game with a decent hook that all players can enjoy is a better way to spend your capital, in my opinion.
Source: Games Industry International