EA Pushes Back Against Family Advocacy Groups Concerning Same-Sex Relationships in its Games

April 5, 2012 -

According to a GamesIndustry International report, Electronic Arts has become the target of a letter writing campaign by family advocacy groups who are upset with same-sex relationships in several of its games including Mass Effect 3 and Star Wars: The Old Republic. We reported previously that The Family Research Council and the Florida Family Association (two pro-family religious groups) were urging members to send form letter to Electronic Arts complaining about same-sex relationships in its game.

GamesIndustry International says that EA has been sent thousands of letters and emails protesting these relationship choices in its games and promising boycotts of their various products. The letters have been directed at EA's executive team, creative heads, its board of directors and others. The letters also claim that EA gave in to LGBT groups when they included these kinds of relationships - a charge EA denies.

"Every one of EA's games includes ESRB content descriptors so it's hard to believe anyone is surprised by the content. This isn't about protecting children, it's about political harassment," Jeff Brown, VP of corporate communications told the publication.

"EA has not been pressured by any groups to include LGBT characters in our games. However, we have met with LBGT groups and sponsored industry forums to discuss content and harassment of players in online forums. In short, we do put options for same-sex relationships in our games; we don't tolerate hate speech on our forums," Brown added.

GamesIndustry International offers some further comments from LGBT advocacy groups here.


Comments

Re: EA Pushes Back Against Family Advocacy Groups Concerning ...

Yeah well done EA. Good to see you are a socially integrated company willing to embrace how the world is today.

Don't worry about these family interest groups. What they're selling isn't really "family" anyway.

Re: EA Pushes Back Against Family Advocacy Groups Concerning ...

Its not just those who are Anti Game and those who never play video games.

It's Gay Gamers who do not like to be potrayed as Sex Offenders who cannot control their urges. See Dragon Age II and Gaider / Hepler written character Zervon.

Its straight gamers who do not want to get Red points for denying a homosexual relationship. Again past Bioware games never punished you like this. Now it seems since Fox News ran the whole biased news story about something that didn't happen in Mass Effect....EA seems to be using the gamerback backlash against the story to their advantage.

Whether its advertising games that your mother wouldn't like or situations that normal people do not like....for example having someone sexually harass you.

Right now people are pissed at Bioware their next game C&C might not get a lot of support with what happened with Mass Effect 3 and Dragon Age 2 it seems only the gaming media and blogs support what Bioware is doing.

It seems the actual media has been running the story on the back lash seems suprised with Bioware's actions. Just read Forbes

Re: EA Pushes Back Against Family Advocacy Groups Concerning ...

I loved the threat of boycott coming from a band of fucktards who likely never and would never buy a product EA produces in the first place.

Re: EA Pushes Back Against Family Advocacy Groups Concerning ...

Tough to say but good job EA for not bowing to pressure here.

Re: EA Pushes Back Against Family Advocacy Groups Concerning ...

Not just for not bowing to the pressure, but for not filling the response with the sort of diplomatic corporate double speak that you might expect. "We respect the beliefs of these groups. We also respect the beliefs of the LGBT community, and seek a better blah blah talking all day without saying a thing."

They flat out called a spade a spade and rejected any claim otherwise. They stopped a few inches short of actually calling it hate speech, but they put the connection there for people to make. That takes actual conviction that you're right and they're wrong, and I can really respect that.

Re: EA Pushes Back Against Family Advocacy Groups Concerning ...

EA's response to being voted worst company in America was equally awesome lol

John Reseburg, EA Senior Director of Corporate Communications:
"We're sure that British Petroleum, AIG, Philip Morris, and Halliburton are all relieved they weren't nominated this year. We're going to continue making award-winning games and services played by more than 300 million people worldwide."

BAM!

Re: EA Pushes Back Against Family Advocacy Groups Concerning ...

I only begrudge EA for falling through on the promise of Origin as only a store and community platform. Can't say it was a surprise for games to require it to run in the background, though.

Still, pretty good response from the "Worst Company in America."

Re: EA Pushes Back Against Family Advocacy Groups Concerning ...

I had a similar thought.  I am not one for speaking well of EA normally, but they did good here.

 
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