Report: Wii U to Carry a Retail Price of $300

How much are consumers willing to pay for Nintendo's latest console, the Wii U? According to one report, Nintendo thinks they will be more than happy to plunk down $300. According to Forget The Box, "sources closely involved" in manufacturing Nintendo products claim that it costs $180 to make the Wii U  and an additional $50 for the tablet controller. Because of that, the sources say, Nintendo will set the retail price of the Wii U at no less than $300.

"Nintendo chose an economical GPU and CPU that could keep up with the performance of today's current consoles, but keep hardware costs down to maximize profits," a source tells Forget The Box. "Nintendo got a bargain price on the custom GPU and CPU that the Wii U uses. There is a bigger focus on downloadable content, applications, video content, digital distribution, and services to create a stream of revenue. Investors will be ecstatic with the news."

Last year Nintendo president Satoru Iwata reportedly told Japanese newspaper Nikkei that the Wii U would likely cost more than $250 when it launches.

We do not know if Nintendo plans to take a hit on its profits to make the price more palatable to consumers, but analysts believe the sweet spot is somewhere near $250 per unit. If the report about the costs of manufacturing the new console are true, at the end of the day (when you factor in all the other costs like packaging and advertising) Nintendo will have to balance its need to make a profit with getting a large installed user base at launch.

We will continue to follow this story as it develops. Nintendo has not conformed or denied this story. We suspect an official price will be announced later this year – perhaps during E3 in the summer.

Source: GamesIndustry International

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  1. 0
    kagirinai says:

    I'm just waiting to hear from the first round of "fans" who are angry that Nintendo has priced their products to make profit.

    Admittedly, as much as I was excited for the Wii, I'm not particularly caught up in any speculation on the amazingness of the Wii U. The design philosophy is covered ground — we know the dual screen, touch screen, motion control. We know how it all works, what has been done with it and we've all got a feel of where it's probably heading — the Wii was something of a paradigm shift, but I don't believe the WiiU will be.

    And the strategy makes sense for Nintendo — while the Wii had boom and bust, the DS was gangbusters through and through once it's entry period wore off; they want to upgrade that success to the living room. It may even encourage more cross over between the Wii U and the 3DS since they'll share some more fundamental features. But it will definitely be software, and not novelty, that makes or breaks this console.

    At the very least, I hope they succeed with this strategy, if only because I can't WAIT to see Sony trip over their feet in a transparent attempt to copy their rivals (and make their 'improvements' sound original).

  2. 0
    Neo_DrKefka says:

    Last time with the Wii we all joked about the name but then that summer all Nintendo could do was surprise us with amazing game play videos.

  3. 0
    Algus says:

    I still haven't heard anything about games that I would have to have.   The Wii U is gonna be a tough sell for me initially…and I loved the regular Wii. 

  4. 0
    E. Zachary Knight says:

    The PS3 still comes in $250 and $300 flavors. So a $300 price for something on par or in excess of that is not too surprising. Its also only $50 more than the Wii was at launch. So it seems like they are living up to their standards of making a profit on every console sold.

    But I agree that a good launch lineup would ease the pain of buying a new console.

    E. Zachary Knight
    Divine Knight Gaming
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  5. 0
    Andrew Eisen says:


    Wii U better be noticeably technologically superior to the 360 and PS3, have an amazing, absolutely can't-live-without-it launch lineup, or that controller better be a game changer.


    Andrew Eisen

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