The long-delayed implementation of the PEGI age rating system will be ready for prime time by July of this year in the UK, according to MCV. This news comes from UK video game industry trade group UKIE. The implementation of this system has been a long time coming: four years ago The Byron Review recommended that a unified age rating system be put into place, and three years ago there was strong consensus from all involved parties (companies, government officials, etc.) that PEGI was the organization to provide age ratings for games.
Today the trade group says that it has the resources needed to focus on pushing the PEGI system through.
“Our next major campaign launches this summer to promote PEGI and to demystify video games to parents,” UKIE CEO Dr. Jo Twist told MCV. “This campaign will launch when PEGI is finally implemented. PEGI is indeed progressing and the latest estimated implementation date is this July.”