Future Wii U, 3DS Titles Using Digital-Retail Release Strategy

Nintendo will adopt a digital distribution strategy that gets games into the hands of gamers the same day they are released at retail, according to Nintendo president Satoru Iwata. This new dual release strategy will be used for the 3DS and the Wii U when it launches, with the first game to get this treatment being New Super Mario Bros. 2 for the 3DS.

"For our digital business to grow drastically, it is imperative for us to expand the exposure of the digital download products to potential consumers," said Nintendo president Satoru Iwata.

"Starting from [New Super Mario Bros. 2], the company will offer the software titles that Nintendo itself publishes in both packaged and digital download formats so that our consumers can choose the way to purchase them."

Digital versions of games on 3DS will appear on the Nintendo eShop, and as codes from physical retailers. Nintendo says that it has no plans to lock in recommended retail prices for the codes, which will allow traders to set their own prices.

Finally the company revealed that it plans to show the finalized version of the Wii U in June at E3. The company added that it has no plans to release the official retail price or the system's release data at that time.

Source: GamesIndustry International

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