President’s Council on Fitness, Sports & Nutrition Launches PALA+ Challenge

The President's Council on Fitness, Sports and Nutrition hopes to get inactive kids away from the sedentary lifestyle and into one where using active video games is a common occurrence. The President's Council on Fitness, Sports & Nutrition (PCFSN), U.S. Department of Health and Human Services Secretary Kathleen Sebelius, and the Entertainment Software Association (ESA) announced today a partnership to promote children’s health with their Active Play Presidential Active Lifestyle Award (PALA+) Challenge.

By highlighting games such as Wii Fit Plus, Just Dance 3, Kinect Sports: Season 2, and other games that require more physical activity, this new initiative hopes to motivate youngsters to exercise more and eat a healthy diet.

Using a new website launched at, participants can log their video gaming activity for bragging rights and for motivation. The program recommends around 60 minutes of active play for youngsters per day and 30 minutes a day for adults. There is also a nutritional component to the program that can be used to help lose weight and stay healthy.

In addition to the ESA's role in the program, Nintendo, Electronic Arts, Ubisoft, and Microsoft have pledged to incorporate PALA+ features into their most popular titles such as interactive tools that help families monitor their physical activities and healthy eating habits, tools to enable communities and schools create programs and contests that revolve around active games, and helpful tips and information on healthy living from PCFSN.

Source: GamesIndustry International


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