THQ will not have a booth at this year's Electronic Entertainment Expo, according to what a spokesperson has told GamesIndustry International. While the company won't have a massive display on the show floor as it has in past E3's, a company spokesperson said that it will be at E3 taking appointments and showing off its new titles for 2012 and beyond.
"We're not producing a booth, but we will be participating in E3," the spokesperson said. "We will be showing games to the E3 judges at their event coming up [E3 Judges' Week occurs in the lead-up to the show where gaming outlets are given advance access to games for scoring], and we'll be hosting a press and business center at the show for meetings (as well as participating with first party activities)."
"When we needed to make the decision on the booth (many months ago), we were in a MUCH different place than today," the spokesperson added. "But we will be there to support our portfolio and the show itself."
A subsequent report from Polygon reveals that THQ will have others ways of promoting its slate of upcoming games during E3 including local media events where the press can interview developers, get hands-on time with THQ's games, and more.
The financially-challenged publisher is doing all that it can to cut cost and save money, and E3 booths can cost hundreds of thousands of dollars to rent, stage properly, and produce.