Former THQ executive Danny Bilson recently told Eurogamer that the used game industry is "probably" good for consumers but not so good for publishers. So how do game makers combat the "evils" of the used game market? By creating more post-launch content that consumers think is valuable. Bilson, the now former executive vice president of core games at THQ recently left the company to pursue "other interests."
"This is something I'm talking seriously about now with the studios," he told Eurogamer. "Extended content shouldn't be an afterthought. It shouldn't in any way feel to the consumer we took stuff out of the game to sell it to them later. We can't do that at all. But if we give them an IP or a game they love, we could give them more of it over time if they choose to buy it, and that will keep them from wanting to sell it back to move on to something else."
In the interview with Eurogamer, Bilson also talks about what to expect in Saints Row 4 and his disappointment in some of the decisions THQ had to make related to Tomonobu Itagaki's action game Devil's Third.