GameStop International and Sony Computer Entertainment Europe have partnered to bring PlayStation Network DLC to 1,600 retail video game stores throughout Europe and Australia. This includes stores in Australia, New Zealand, France, Italy, Spain, Germany, Austria, and Switzerland. Consumers can purchase downloadable content in stores using cash, gift cards, and in-store credits from trade-ins to buy the DLC.
"The ability to use cash and trade credits as currency is a powerful tool and SCEE recognizes that it provides a new channel for gamers to access and purchase exclusive digital content," said GameStop executive vice president of international, Mike Mauler. "We are thrilled to be bringing this initiative to our international customers."
Last month the company announced that it would start selling Steam cards in $20 and $50 denominations at its retail stores in the United States.