Last year Sony was saying that it probably wouldn't be a good idea to let Microsoft get a significant jump on them in the next generation of console hardware with its "Xbox 720" system. This year at E3 in Los Angeles, Sony Computer Entertainment America CEO Jack Tretton says that being first isn't as important as being best. He told GameTrailers TV that "the number one goal is to be the best machine." The statement was in response to being asked if Sony's next-generation home console, the PS4, would be released before Microsoft's.
"We've never been first, we've never been cheapest, it's about being best," Tretton told GTTV in an interview. "And I think if you can build a better machine and it's going to come out a little bit later, that's better than rushing something to market that's going to run out of gas for the long-term."
Tretton went on to say that in a perfect world Sony would have the cheapest machine with the best hardware and would ship first. If wishes were horses, dreamers would ride…
"In every platform we do, long-term life cycles, diversity and coming up with key franchises that keep people interested in out platform, that's been really the focus through three consoles, two portables, and it'll clearly be our focus going forward in the next generation."