E3 2012: 45,700 Attendees, $40 Million in Local Revenue, Says ESA

As it traditionally does after the Electronic Entertainment Expo in Los Angeles is over, the Entertainment Software Association (ESA) released attendance figures for the annual event. Curiously the organization responsible for E3 did not announce what city it will take place in next year. Earlier this week it was reported that the ESA was still in negotiations with the city of Los Angeles over the convention center space because it was concerned with some upcoming construction (which has yet to be approved officially by the city) that might have an adverse affect on the center's ability to host the large-scale event.

That aside, the ESA reported that 45,700 video game industry professionals, investor analysts, journalists, and retailers from 103 countries attended this week's event in Los Angeles. The event also brought in an estimated 30,000 total hotel room nights and generated nearly $40 million in revenue for the city. Approximately 200 exhibitors showcased various products at the event.

"E3 2012 focused and harnessed the passion, energy, and excitement for video games and propelled our industry into the global spotlight. Thanks to our members and exhibitors' remarkable vision, billions of consumers watched and learned about our industry and this incredible intersection of creativity, technology, and content," said Michael D. Gallagher, president and CEO of the ESA, the trade association that represents U.S. computer and video game publishers. "The world's top publishers, developers, and stakeholders converged at E3 to unveil the latest global trends and most exciting new products for the year ahead. We look forward to building on this great momentum for 2013."

ESA will announce dates and the host-city for E3 2013 in the coming weeks.

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