Reggie Fils-Aime: Consumers Will be Pleasantly Surprised at Wii U Pricing

Nintendo of America President Reggie Fils-Aime thinks that consumers will be pleasantly surprised about the pricing for the Wii U – when Nintendo finally decides to make an official announcement about it, of course.

"Nintendo believes in being a mass market product, so unlike our competitors when they've launched historical systems to maybe start at a really high price and work their way down, we don't believe in that. We want to launch at a price that's going to represent an ongoing great value," he said.

An ironic statement if you consider what happened with the 3DS just six months after launch. Ahem.

Fils-Aime goes on to say that consumers should look to how the company handled pricing on the Wii, staying at the reasonable price point of $250 very a "really long time." He says that Nintendo will give the same level of thought when it comes to the pricing on the Wii U.

He also acknowledged that fans want the big franchises, many of which were not present at E3 this week, including Zelda, Mario, and more.

You can check out more of what Fils-Aime had to say about Nintendo's strategy going forward at GamesIndustry International.

Source: GamesIndustry International

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