Wedbush Morgan analyst Michael Pachter says that Nintendo has to price its new Wii U console at around $300 per unit to stand a chance of being successful at retail.
Pachter tells C&VG that he remained uncertain after Nintendo's E3 press event whether it has a "killer app" to help drive sales of the new console.
"The console must be priced below $300 to succeed, in my opinion, and best at $249 or less," he said, adding that the company is taking a "rear-view mirror strategy" when it comes to the Wii U.
"Nintendo is intent upon repeating their success with the Wii," he continued. "While I agree that the Wii U controller is sufficiently novel and different from traditional controllers, I am not sure that there is a killer app that will drive Wii U adoption the way Wii Sports did for the Wii.
Pachter went on to say that he was "not particularly impressed" with many of the games that Nintendo showed during its press event last week and found "Sing" to be "baffling."