The pan-European games ratings system (PEGI) could be legally enforceable in the United Kingdom as soon as July 23, according to UKIE. Though the date is not set in stone, the UKIE is getting the word out that the new rating system approved by Parliament last month will soon be the law of the land. And when we say law, we mean there are certain rules that will apply to retailers that can get them a hefty fine or prosecution if they are caught selling age-inappropriate games to minors.
A subsequent update from UKIE CEO Jo Twist back pedaled slightly on the July 23 date:
"The latest date that we have for PEGI implementation is July 23rd. Although we are not expecting any further hold ups, it is still technically possible for this date to change due to the legislative processes involved. We shall be confirming the date at the soonest possible opportunity and in the meantime we will be holding PEGI briefing sessions to make sure that games businesses are fully aware of what the changes to PEGI mean for them."