According to this Eurogamer report, Sony has bid over a half a million dollars to secure top level web domains related to several of its products. Sony has bid a whopping $550,000 to secure ownership of three web domains: .sony, .xperia and .playstation. On a related note, Apple bid $185,000 for .apple, and Microsoft has bid for 11 different web domain names including .bing, .windows, .skype and .xbox for a total cost of $2.035 million.
These new domain tags, which will be introduced in the first part of 2013, will take the place of current standard domain names such as .com, .net, .biz, or .org.
Besides the initial $185,000-per-name pay-out that each company must pay, successful applicants will be responsible for an annual fee of $25,000.