VentureBeat offers an exclusive infographic it put together based on data given to the publication by video rental kiosk leader Redbox. The data in question relates to video game rentals, a market that the company owned by Coinstar decided to jump into last year (if you want to see what games Redbox offers, check out the Games Section of its web site).
The data provided by Redbox shows that families are using the rental machines the most, and renting multiple titles at a time. For example, a game for kids like Just Dance 3, and something a little more mature for mom or dad (we're guessing mostly for Dad) like Call of Duty: Modern Warfare 3 and The Elder Scrolls V: Skyrim.
According to the data, Redbox currently has 36,800 kiosks around the United States. To date the company says that it has rented 18 million video games to customers. The most popular rentals were Modern Warfare 3 for Xbox 360, Just Dance 3 for Wii, Mario and Sonic at the London Olympics for Wii, Elder Scrolls IV: Skyrim for Xbox 360, Modern Warfare 3 for PS3, and Modern Warfare 3 for Wii.
By region Redbox is most popular in Eugene, Oregon; Austin, Texas; Fresno, California; San Bernardino, California; and Wilmington, North Carolina. The most popular consoles according to rental data is the Xbox 360 at 42 percent, followed by the Wii at 33 percent, and the PS3 at 25 percent.
Finally, the average video game renter is 31+ years old with three or more children who plays video games for seven hours or more a week and has attended college. Around 53 percent of renters are male, while 47 percent are female.
You can check out the Infographic in all its colorful glory here.