EA: Origin Aims to Be Better Version of Steam

David DeMartini, senior VP of global e-commerce at EA, says that it is his company's hope to make its digital distribution platform Origin "a better version" of Valve's Steam service. Do you remember when EA said that Origin was never meant to compete with Steam and that it was yanking its games from Valve's service because of restrictions on the ability to directly patch titles? Yeah…

"If MySpace had stayed the one answer in social networking and no one switched to Facebook, then we'd all be stuck on MySpace right now and we wouldn't have had the Facebook phenomenon," DeMartini told MCV. "There are better mousetraps that ultimately get built out of this innovation and the only way you get to the innovation is to have other people try and do a better version of what someone has previously done. And that's what we're attempting to do on Origin."

DeMartini goes on to say that EA didn't expect to "out-feature" Steam within the first 12 months of the service's operation, that they have "built the foundation," and are starting to add value to the Origin "off that foundation."

While EA may have some major brands available on Origin (mostly its own) many would say that Steam is no "MySpace," and Origin certainly isn't "Facebook."

Source: CVG

Tweet about this on TwitterShare on FacebookShare on Google+Share on RedditEmail this to someone


  1. Yammo says:

    I'm not installing Origin until EA:
    – Grows a conscience
    – Starts treating customers with respect
    – Stops bullying everyone around (from other publishers, to customers)

    …which I know will never happen, so I'm not even looking at what titles EA are releasing.  So, all of a sudden the 30 second intro of all the producers and publishers serves a purpose for the customer… I see the EA logo, I switch channels or close the page. Just not interested in whatever crap they serve…

    …there are a LOT of games that not only are a LOT better than anything EA will ever produce, furthermore they they don't make you feel dirty after playing them.


    So, to EA… and all your employees I wish to say (if only I could do it to your faces)…

    – Go fuck yourselves!

  2. GrimCW says:

    let me know when they get a UI that doesn't suck, and full access to all store features from the client as opposed to being forced to open my browser to do anything besides pay full price (promo code space isn't avail in the origin client)

    and others have said, ditch the "sales are bad" concept, as well as the prodding through the system thing.

    i find it funny if i lose my net connection while origin is in OFFLINE MODE it immediately attempt to connect to the network as soon as my net is back up so it can call home.. why is it even watching my network connection while in offline mode?

    not to mention why is it the major games that require it don't even use it? BF3 has battlelog, to which can be bookmarked and bypass needing origin in online mode for it, and ME3.. not to far difference, it logs in completely seperate from origin, so no need for origin by all means.

    its like when MS released Halo 2 for Vista only despite it had NO need for anything vista offered.. they're litteraly just shooting themselves in the foot a this point. at least steam games get benefits such as in game chat (text or voice) and other things even for non-steam titles.

  3. Craig R. says:

    I figured it was best to stick to things people have actually heard of, and, in the case of Google+, might have even dabbled with for a few minutes. 🙂

  4. Mr.Tastix says:

    I don't deny the possibility Origin could outperform Steam in the next 5-10 years, I just don't see it happening without some serious changes of philosphy.

    The two biggest issues that immediately come to mind is their opinion that "special promotions are bad business" and their terms of service that let them poke and prod your PC for pretty much any information they want.

    The first one doesn't even make sense. Special promotions are "bad business"? Tell that to Steam who's been using them as a fantastic marketing ploy for well over 5 years now. Every Christmas their sales skyrocket. I wonder why that is.

  5. TheOnlyJoumae says:

    I wouldn't even consider Origin as Google+. I see it more as one of those myspace clones like myyearbook. Yes. I actually had an account back in school. >_>

    Needless to say I don't use it anymore. lol

  6. Craig R. says:

    I think a better comparison is that Steam is Facebook and Origin is Google+.

    Why use Origin when you've already got Steam?

  7. GoodRobotUs says:

    Considering their stated position on giving special offers on games, that they are somehow 'bad for business', I don't see that happening any time soon.

    To be honest, EA is just one of many groups who have forgotten that the public consists of human beings, and that they will be smart enough to take the cheapest option.


  8. DorthLous says:

    Hey, there's actually at least one other system competing with Steam… It's called Desura. And Valve is keeping a close eye on it. Meaning there is already bot an alternative and competition causing the current players to improve. So, no, EA, you're not even close to begin to catch-up, even less beat them with the amount of ill will you've accumulated recently…

  9. MaskedPixelante says:

    Wow, EA is so far into denial at this point it's not funny anymore. They've lost, and the only way they even have a chance at being a better version of Steam is for Steam to shut down. And, even then, they have to compete with every other digital distribution platform that exists. They really don't stand a chance at this point, and they continue to spout the same PR spin of "no, no, these are just startup service growing pains". You don't get the luxury of being a startup service in a world where viable alternatives exist, UNLESS you plan on bringing something new to the table (GOG doing DRM free old game comes to mind).

  10. Chris Kimberley says:

    In other news, the sky is blue!

    Seriously though, aside from EA's shenanigans when it comes to marketing, this is a good thing. Competition (should EA actually manage to compete at some point) will help provide consumers with the best service possible.  Yay capitalism!

    Whether or not EA will manage to actually be competitive before they're forced to scrap their service remains to be seen.

    And before I get flamed, this is in no way intended to be a knock against Steam.

  11. -Jes- says:

    How can Origin even hope to match Steam 'feature for feature' at any point when, unlike Valve, EA doesn't give a sh¤& about their consumers?!

  12. axiomatic says:

    They had better get crackin' then. Right now I would estimate that Origin has "aped" maybe 3 to 5% of what Steam does. So that leaves 95 to 97% that Origin needs to catch up on.

    I'm thinking 4 YEARS until they match Steam feature for feature and be stable as well.

  13. -Jes- says:

    And they will fail.

    No surprise their true goal all along was to compete with Steam. All the BS coming from their PR machine suggested as much.

Comments are closed.