Research: Electronic Entertainment More Popular Than Dolls, Construction Toys

According to research from energy firm E.ON, girls prefer video games to dolls. The research also reveals that boys prefer electronic gadgets and game systems to building sets. This shift from traditional toys to electronic entertainment comes at the expense of toys such as Lego, Meccanno, Barbie, and Cabbage Patch Dolls, according to the data – gleaned from a survey of 2,000 participants.

The popularity of electronic toys has increased substantially, putting the category in fifth place as the most popular play things among respondents. Construction sets and toys are still popular enough to hold onto the second spot, with 18 percent of children naming them as their favorite, while dolls took third place with 16 percent, and board games were just 3 percent.

Adrian Voce OBE, a former director of Play England, said it was unlikely that dolls would ever die out completely.

"Dolls may no longer be the top toy for girls but I don’t see them dying out anytime soon," he said. "Children like to play in ways that allows them to replicate an adult’s world and dolls allow them to do this. The dolls can play the roles of different people in children’s real or fantasy life and they can play a parent-figure."

"However, what is most important is children are actually playing," he added. "We have seen children can even play and have a good time with household items and junk."

He went on to say that it was important not to label electronics as  the "bad guys" because children need to learn how to use these devices in an ever-increasingly computerized society, but worried that children might become too reliant on entertainment provided by "two dimensional screens."

He closes by saying that children need to have objects that they can "mold, rearrange, construct and deconstruct" because they help "develop their motor skills and hand-eye coordination."

Source: Indian Express

Vector male and female models vector illustration © 2012 Alena Rozova, provided by Shutterstock.

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