Nintendo may finally be figuring out that in this next cycle of new consoles it needs a serious and robust online a digital distribution strategy. In this current cycle the company devices have been taken to the woodshed when it comes to online gaming by the likes of Sony, Microsoft, Google, and Apple. Nintendo hopes to rectify the problem with a new hire.
The company announced today that it has hired a new senior vice president of Network Business. Beginning July 1, Duncan Orrell-Jones will take on the newly created position and spearhead the development and evolution of Nintendo of America’s digital strategy for the company’s Nintendo 3DS and Wii U video game systems. Orrell-Jones will work at Nintendo’s headquarters in Redmond, Washington, reporting directly to Nintendo of America President and COO Reggie Fils-Aime.
"Duncan Orrell-Jones brings knowledge and hands-on experience to Nintendo that will help us develop and implement long-term digital initiatives for our systems," Fils-Aime said. "By creating this new position we’re demonstrating our commitment to the expansion of our online business, and Duncan is the perfect person for the job."
Prior to joining Nintendo of America, Orrell-Jones worked for The Walt Disney Company for over a decade in various roles – most recently as senior vice president in the Disney Interactive Media Group. He helped foster opportunities that expanded Disney’s games business outside North America across a variety of platforms. Prior to that he also served as the senior vice president and general manager for the Disney Interactive Media Group in Tokyo, where he led a 140-person team to drive the company’s digital properties on various platforms.