Activision in Pact With Tencent for Call of Duty Online

Activision Blizzard has inked a deal with Chinese online games giant Tencent Holdings Limited to bring Call of Duty Online to Chinese players. In its announcement this morning Activision said that Call of Duty Online has been in development by Activision Publishing for approximately two years. Under the multi-year agreement with Activision Publishing, Tencent gains the exclusive licensing rights to operate Call of Duty Online in mainland China. The game is described as free-to-play and uses a monetized in-game store to sell virtual items.

"We are very excited about our relationship with Tencent and the opportunities for gaming in China,” said Bobby Kotick, CEO of Activision Blizzard. "We think China is one of the most exciting places in the world for us to grow our business and to develop innovative new games. Tencent is an ideal partner for Activision to bring Call of Duty Online to China. Tencent has a terrific track record of customer-focused innovation and deep market knowledge that will be invaluable to Activision as we build great games for China. We have worked closely with Tencent to create a game with broad appeal for the Chinese market. We look forward to laying the foundation for a long-standing relationship with Tencent and to launching a new and unique experience for fans.”

Tencent Holdings is widely known as the company that bought League of Legends developer Riot Games. The company also recently secured a minority stake in Gears of War developer Epic Games.

Call of Duty Online for China will introduce a new gaming model designed specifically for the Chinese market that lets players personalize weapons, characters, and equipment using the in-game store. The new game will also bring a variety of game modes and maps, as well as an original story told through a series of Special Operations missions based on the Call of Duty: Modern Warfare universe.

Tencent Holdings has launched a website for the game here, complete with a count-down clock that will reveal something…

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