In the wake of Sulake's problems with Habbo, Disney has decided to spend $4.7 million on an internet safety campaign for its popular massively-multiplayer online game for kids, Club Penguin. The announcement was made by the game's co-founder Lane Merrifield today. The internet safety campaign hopes to target more than 100 million children and parents around the world who use Club Penguin.
The online safety campaign will be implemented through advertising on television, web sites, magazines, and within the virtual world itself.
Club Penguin co-founder, Lane Merrifield, who is now an executive vice president of Disney Online Studios, said that education is an important piece of online safety.
"From the very start, our vision for Club Penguin was to create a safe place for my kids and their friends to play online," Merrifield said. "The scale may now be bigger than I could ever have imagined but that philosophy has not changed. As an industry I think we can help teach kids the lessons that they need to become responsible digital citizens."