U.S. Video Games Sales Down 29 Percent in June

July 13, 2012 -

U.S. retail sales continued to slide in June, according to new data from research firm NPD Group. Overall industry sales were down 29 percent to $699.8 million from $989.5 million a year ago. The June numbers were slightly worse than in May (which saw a 28 percent decline), but much better than April (which saw a 49 percent decline). NPD says that total consumer spending - including sales of digital products, used games, subscriptions, and rentals - was $1.36 billion in June, compared to $1.17 billion in the month of May. The latest data from NPD continues to show that retail sales are suffering from continued declines as more people buy games online or through digital store fronts on various console, mobile and web platforms.

Hardware sales for the month were $201.3 million, down by 45 percent from $228.8 million a year ago. Software sales came in at $328.7 million, down 29 percent from $461.6 million a year ago. Accessory sales were $169.8 million, up slightly to 4 percent from $163.0 million a year ago. Accessory sales were apparently bolstered by strong game-card sales (which, for some reason are being categorized as accessories).

In a separate release, Microsoft said that total spending on the Xbox 360 was $272 million in June, compared with $209 million in the month of May. Microsoft claims that it sold 257,000 consoles in the U.S. in June, compared to 160,000 in May. By its own accounting Microsoft claims it holds a 47 percent share of the overall console market.

The top selling games for the month of June were Warner Bros.’ Lego Batman 2: DC Super Heroes, followed by Tom Clancy’s Ghost Recon: Future Soldier, Diablo III, Max Payne 3, NBA 2K12, Batman: Arkham City, Pokémon Conquest, Call of Duty: Modern Warfare 3, Battlefield 3, and The Amazing Spider-Man.

Source: VentureBeat


 
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