World of Warcraft players helped Blizzard raise $330,000 for St. Jude Children's Research Hospital. The funds are the result of a charity auction that saw the sale of some retired WOW server hardware put up by Blizzard on eBay earlier this year.
The retired server blades used to store the world data for European territories were dressed up with fancy logos and signed by Blizzard employees prior to being put on the auction block. All of the proceeds from the sale of these server blades went to St. Jude Children's Research Hospital. Below is Blizzard's announcement and its thank-you to the community for being so decent:
"Thanks to the overwhelming generosity of the World of Warcraft community around the world who took part in our recent server-blade charity auction, we’ve raised more than $330,000 USD to benefit St. Jude Children’s Research Hospital.
In October 2011, we announced that a selection of retired World of Warcraft server blades — hardware that once housed World of Warcraft realms — would be made available for auction for this great cause, and you responded by opening up your hearts and your guild banks. Thanks again for your support and for helping to make a difference in the lives of children."