Survey: 33 Percent of Cord Cutters Will Not Return to Traditional Cable

July 31, 2012 -

According to a recent survey conducted by TechBargains.com (as reported by CED Magazine), 33 percent of cord cutters would not return to cable, even if the cost was drastically reduced. Cord cutters are consumers who have ditched traditional cable television viewing in favor of using online video services such as Netflix and Hulu. While cable companies would like the rest of the world to think that these numbers do not matter, they do show a pretty significant and - at face value - permanent shift towards broadband-based consumption of entertainment needs.

The survey by Techbargains.com had 1,640 respondents. Of those who participated, 52 percent identified themselves as cable subscribers, 19 percent called themselves satellite customers and 29 percent claimed to have cut the cord to both kinds of traditional services.

"While not everyone has cut the cord on cable or satellite, a significant number of consumers are actively looking for alternatives," said Yung Trang, president and editor-in-chief of TechBargains.com, a deal aggregation website for electronics products. "Today, people are streaming their favorite shows and movies on their device of choice – at significantly lower costs. This gives consumers more choice and undoubtedly has serious future implications for the cable and satellite industry."

The survey also found that 83 percent of people that did cut the cord did so because of the high cost, while 17 percent said that they canceled cable or satellite services because of quality issues or a lack of variety in content offerings. The survey also found that people who had disconnected their traditional phone lines were two times more likely to eliminate their cable or satellite subscriptions than those who had not given up their home phones.

About 75 percent of respondents said that they used some sort of service to streamed video to their TVs, with 57 percent using gaming consoles, 43 percent using a streaming media player device, 23 percent using an Internet-capable smart TV, and 32 percent using a PC or Blu-ray player.

The survey also found that 72 percent of respondents stream video to their tablets, and 47 percent used a smart phone.

Finally the most popular video streaming service was Netflix, at 74 percent, followed by YouTube at 61 percent, Amazon Instant Video with 47 percent, iTunes at 23 percent and Hulu Plus with 22 percent.

Source: CED Magazine

"Cord Cutting" © 2012 Pavel Ignatov / Shutterstock. All rights reserved, used with permission.


Comments

Re: Survey: 33 Percent of Cord Cutters Will Not Return to ...

So glad when my Comcast contract is up at the end of August.

The only reason I stuck with it was to watch WWE Raw live on the USA HD feed, now that switched to a West Coast feed so I am done.

Strange that my provider owns the network that is causing all these issues.

Re: Survey: 33 Percent of Cord Cutters Will Not Return to ...

stopped using it when i moved out of the barracks and my room mate had it.

only use netflix due to no commercials, or PSN/Itunes to get the shows i want.

i'm not paying some company a hundred a month to advertise to me and claim that they need to do it to keep competitive while they see BILLIONS in profit each year from said advertising... yeah they need the pricing and adverts to excessive alright...

even at lower pricing though i still don't care for adverts (looking at you hulu) they just don't interest me and i'm sick of watching a nice clean show to have my screen flash into an adult diaper commercial, or some other nasty personal care item, let alone one of the hundreds of ads for dating sites that are out now. i just want to relax and enjoy my show damnit...

Re: Survey: 33 Percent of Cord Cutters Will Not Return to ...

I havn't used a pay-for service for tv or movies for... at least 8 years now. honestly don't remember for sure. it might be longer.

Re: Survey: 33 Percent of Cord Cutters Will Not Return to ...

If not for the fact that my wife and I are huge sports fans, we would've cut the cord long ago. There's just no reason to keep an overly priced cable or satellite subscription just for TV shows which can be gotten any number of other ways.

Re: Survey: 33 Percent of Cord Cutters Will Not Return to ...

After reading the linked source, I have this huge complaint.

Why the freak is there not a link to the survey and its results? I want to see what questions were asked, what responses were given. I need more information in order for this report to be worth anything to me.

Re: Survey: 33 Percent of Cord Cutters Will Not Return to ...

I am surprised the number is that low. After finding the economic and entertainment freedom that comes with cord cutting, you would think the number would be in the realm of 75+%

Re: Survey: 33 Percent of Cord Cutters Will Not Return to ...

Inertia.  People get phone lines and cable and whatnot because those are things you are "supposed to" have when you get your own place.

Re: Survey: 33 Percent of Cord Cutters Will Not Return to ...

People are tired of paying for advertising.  It used to be that cable didn't show ads, which was why people signed up for it.  Netflix is quite refreshing because it has...no ads!  What a concept!  If I'm paying for something, I expect to be completely rid of annoyances like advertising.

- Left4Dead Why are zombies always eating brains? I want to see zombies that eat toes for a living. Undead-related pun intended.

Re: Survey: 33 Percent of Cord Cutters Will Not Return to ...

But what if what you are paying for...  is advertising?  I myself am the proud owner of a set of Dr Pepper pajamas.  Of course, that particular ad doesn't get much exposure...  ;)

 
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