According to a recent survey conducted by TechBargains.com (as reported by CED Magazine), 33 percent of cord cutters would not return to cable, even if the cost was drastically reduced. Cord cutters are consumers who have ditched traditional cable television viewing in favor of using online video services such as Netflix and Hulu. While cable companies would like the rest of the world to think that these numbers do not matter, they do show a pretty significant and – at face value – permanent shift towards broadband-based consumption of entertainment needs.
The survey by Techbargains.com had 1,640 respondents. Of those who participated, 52 percent identified themselves as cable subscribers, 19 percent called themselves satellite customers and 29 percent claimed to have cut the cord to both kinds of traditional services.
"While not everyone has cut the cord on cable or satellite, a significant number of consumers are actively looking for alternatives," said Yung Trang, president and editor-in-chief of TechBargains.com, a deal aggregation website for electronics products. "Today, people are streaming their favorite shows and movies on their device of choice – at significantly lower costs. This gives consumers more choice and undoubtedly has serious future implications for the cable and satellite industry."
The survey also found that 83 percent of people that did cut the cord did so because of the high cost, while 17 percent said that they canceled cable or satellite services because of quality issues or a lack of variety in content offerings. The survey also found that people who had disconnected their traditional phone lines were two times more likely to eliminate their cable or satellite subscriptions than those who had not given up their home phones.
About 75 percent of respondents said that they used some sort of service to streamed video to their TVs, with 57 percent using gaming consoles, 43 percent using a streaming media player device, 23 percent using an Internet-capable smart TV, and 32 percent using a PC or Blu-ray player.
The survey also found that 72 percent of respondents stream video to their tablets, and 47 percent used a smart phone.
Finally the most popular video streaming service was Netflix, at 74 percent, followed by YouTube at 61 percent, Amazon Instant Video with 47 percent, iTunes at 23 percent and Hulu Plus with 22 percent.
Source: CED Magazine