The party is over for game developers that use "deceptive names or icons" that cause confusion or blatantly trick consumers into believing that a product represents a particular brand on the Google Play Store. Google has updated its developer program policy agreement for its Google Play Android store with a warning to developers trying to trick customers: "Apps must not have names or icons that appear confusingly similar to existing products."
Google has also added a "dangerous products clause" to its developer agreement which clarifies a common sense position that apps and games are not permitted to "transmit viruses, worms, defects, Trojan horses, malware, or any other items that may introduce security vulnerabilities to or harm user devices, applications, or personal data."
Any app submitted as of today will be subject to these new rules, while existing apps have 30 days to get in compliance.
Full details on the changes to the developer program policy agreement can be read here.