Retail Video Game Sales Continue Decline in July

August 10, 2012 -

Retail video game sales fell 20 percent in July compared to sales in July of 2011, according to retail research firm NPD Group. The U.S. video game industry saw $548.4 million in July, compared with $686.3 million in the same period a year ago. July marks the eighth consecutive double-digit drop since November of 2011.

Declining sales in July are believed to be the result of a lack of new releases during the month, a disinterest in consoles like the Wii and the tail end of console life cycles. Consumers spending more on digital goods is also having an effect on retail numbers.

As usual, the NPD retail numbers don't include revenue generated from online subscriptions, mobile games, digital sales, free-to-play in-game transactions, and social networking games on services like Facebook.

Xbox 360 was the best-selling console in North America in July, hitting the 19th consecutive month as the the top current generation platform in the United States. The system sold 203,000 units in July to top hardware sales. Nintendo and Sony didn't release sales numbers for the month.

Total revenue generated from hardware sales was down 32 percent in July, compared to the same period a year ago. Nintendo's DS and the 3DS saw a month-over-month unit sales increase over June 2012 while the other platforms declined.

Console hardware sales fell by about 32 percent to $151 million, while software sales fell 23 percent to $260 million, and accessory sales rose by eight percent. Total revenue from retail games, consoles, and accessories in July was down 20 percent compared to the same period a year ago. NCAA Football 13 took the top spot on the monthly software charts, followed by LEGO Batman 2.

Video Game Software Top 10 for July 2012

  1. NCAA Football 13 (360, PS3)
  2. Lego Batman 2: DC Super Heroes (Wii, 360, DS, PS3, 3DS, Vita, PC)
  3. The Amazing Spider-Man (360, PS3, 3DS, DS, Wii)
  4. Just Dance 3 (Wii, 360, PS3)
  5. Batman Arkham City (360, PS3, PC)
  6. Call of Duty: Black Ops (360, PS3, DS, Wii, PC)
  7. Assassin's Creed: Revelations (360, PS3, PC)
  8. NBA 2K12 (360, PS3, Wii, PSP, PS2, PC)
  9. Call of Duty: Modern Warfare 3 (360, PS3, Wii, PC)
  10. Dead Island (360, PS3, PC)

 

Source: NPD Group

"collapse of turnover" © 2012 ImageTeam / Shutterstock. All rights reserved, used with permission.


Comments

Re: Retail Video Game Sales Continue Decline in July

Hi There,

While NPD's data reflects the traditional retail end of sales be it bricks & mortar or e-commerce to a certain respect.

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"As usual, the NPD retail numbers don't include revenue generated from online subscriptions, mobile games, digital sales, free-to-play in-game transactions, and social networking games on services like Facebook."

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Eventually NPD will find itself flat footed like the Dinosaur after the extinct level meteor event. Where the real sales numbers by a factor of 2/3's will be from the sources cited above within the article. Commercial Accounts to NPD analysis will shift to another agency that can actually track such digital distribution sale numbers.

As Kodak and Blockbuster failed to keep up with the times they've become antiquated. "Game Stop" stores are hustling to have a contemporary presence. Otherwise what happened to "Blockbuster" would happen to "Game Stop" itself on a corporate level. NPD, is seemingly heading in such a direction albeit kicking and screaming otherwise their data sets will be massively incomplete. And, thus deemed no longer a reliable source of commerce metrics for the games industry at least.

Member of "The Older Gamers" Since 2004.

http://www.theoldergamers.com/

Re: Retail Video Game Sales Continue Decline in July

As usual, the NPD retail numbers don't include revenue generated from online subscriptions, mobile games, digital sales, free-to-play in-game transactions, and social networking games on services like Facebook.

That's seems like a pretty big flaw.

Living in Canada is awesome. We enjoy the universal healthcare and gun-free environment of a European country while getting all of our games released at the same time as the US.

 
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